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Brentwood Alumna Featured in University Ad Campaign in Penn Station


Rita Langdon,Associate Provost for Communications, Public Relations and Marketing
LIU Brentwood,
Long Island University

Denise DeMattiaDenise DeMattia, a 2012 graduate of the M.S. in Mental Health and Counseling program at LIU Brentwood, will be featured in a large-scale advertising campaign for Long Island University this winter. The ads, which will be on display in Penn Station from February 25 to March 24, 2013, were developed as part of the university’s rebranding campaign, “Find Out How Good You Really Are.”

DeMattia’s image will be seen on a large display board on the Long Island Rail Road platform at tracks 18 and 19. Penn Station, the largest transportation hub in the world, transports over four million commuters each month.

LIU Post undergraduate and graduate students, alumni and faculty from a wide variety of fields of study were selected to appear in the advertising campaign which includes large posters on the railroad platforms, waiting rooms, lobbies, corridors, hallways, stairwell walls and escalators. Each ad contains a personal quote highlighting an accomplishment achieved as a student, professor or alumnus of LIU.

The campaign’s positioning statement, “Find Out How Good You Really Are,” reaffirms LIU’s student-centric focus on education and promotes the development of each student’s potential and strengths.

Long Island University, which is one of the largest and most comprehensive private universities in the nation, rebranded itself as LIU in 2012.

As part of the rebranding effort, the names of LIU's six campuses received shorter designations, uniting them under the new LIU brand and extending their reach in an increasingly digital world. The Brentwood Campus of Long Island University became LIU Brentwood and the university’s other five campus locations are now known as LIU Post, LIU Brooklyn, LIU Riverhead, LIU Hudson at Rockland, and LIU Hudson at Westchester.
LIU offers more than 558 undergraduate, graduate and doctoral degree programs and certificates, and educates over 24,000 students in degree-credit programs, including college courses in high schools.

Posted 02/19/2013

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