LIU Brooklyn Student Wins Marketing Competition in Spain
Junior Stephanie Persaud and team create marketing plan for wine label
Alka Gupta,Assistant Director, Public Relations
Long Island University
Brooklyn, N.Y. – Stephanie Persaud, a marketing and management major at LIU Brooklyn, was a member of the winning team at an international marketing competition held at the Universidad Europea de Madrid in Valencia, Spain.
More than 50 students from Germany, France, Belgium and other European countries and the United States participated in International Marketing Week. The object of the competition was to create a marketing strategy for a wine label.
Persaud, 20, and her successful teammates had an ambitious plan: They chose the label “The Black Dragon,” invented three wine products and developed marketing for a Hong Kong market.
“We were the only group to do three wines and the only group to create an ad, as well as a product label and bottle design,” said Persaud, a junior at LIU Brooklyn who is of Guyanese heritage.
The South Ozone Park, Queens, resident added, “It was a great networking and learning experience. I got to meet students I would never have met in my lifetime from all over Europe and learned about the culture of Spain.”
In addition to Persaud, two other LIU Brooklyn marketing majors - seniors Wayne Lawson and Amanda Pokhan - participated in the event, which was held the first week of March.
“We develop global perspectives in our students, and this is a testament to our internationalization initiatives at LIU Brooklyn,” said Mohammed Ghriga, dean of LIU Brooklyn’s School of Business, Public Administration and Information Sciences. “Stephanie has shown leadership in interdisciplinary teams and a multicultural context. We are very proud of the quality of her work and her representation of our school.”
Persaud, who plans to attend grad school and go on to a career in international marketing, has been very active in her campus and personal life. Her activities include volunteering with Students for Humanity to help renovate houses in Costa Rica. She is a member of an education club that helps bring awareness to youths about college, as well as the president elect of the Marketing Society. She has been named to Who’s Who Among Students in American Universities and Colleges, is on the Dean’s List and has earned the Jim Moody Internship Award. She has interned with BRIC Arts Media Center and with Island Def Jam Records, in marketing and event planning.
She also works with America Reads, tutoring young children, and at Broadway Suites, a company that rents office spaces to small businesses.
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