Center for Entrepreneurial Studies
Entrepreneurial thinkers create value in society using innovation under conditions of uncertainty. The ability to think entrepreneurially is critical for all students, regardless of their major or their career plans. The entrepreneurship program at LIU Brooklyn is designed to engage students to think entrepreneurially while they learn how to execute on their vision efficiently and effectively.
Entrepreneurship majors at LIU Brooklyn learn how to prepare and execute a comprehensive strategy for launching a new venture. The venture can be in any organizational context – large or small, new or existing, non-profit or for-profit. The entrepreneurial process of value creation through innovation remains the same regardless of the context or the ultimate goal. Although people often assume that the focus of entrepreneurship is on starting for-profit businesses, learning the entrepreneurial process will help all students to think more strategically in all of their endeavors.
The entrepreneurial process requires students to ask tough questions about the nature of their venture using skills developed throughout the business core. What are the benefits of the product or service and how is it differentiated from the competition? What is the target market and how will it be penetrated? How will the product or service be produced? What personnel are required and how will they be managed? What are the risks of the venture and what can be done to reduce them? What are the financial implications of the plan? What resources, including funding, are required?
The best way to understand the entrepreneurial process is to take a hands-on, experiential approach. In this major, students will interact extensively with the business community both inside and outside the classroom and produce a plan that is both defensible to potential investors and actionable in the real world.
The entrepreneurship minor provides students with a practical yet academically sound opportunity to pursue their creative ideas to formulate business ventures. The minor focuses on “learning by doing,” as students take their ideas from inception to a complete business plan for a new venture. The program emphasizes the integration of functional knowledge and skills with creative business and product/service development.
The entrepreneurial minor consists of four courses (12 credits), which are:
- Ent 200 Entrepreneurship and Innovation
- Ent 201 Entrepreneurial Planning 1 (Marketing)
- Ent 202 Entrepreneurial Planning 2 (Finance)
- Ent 203 Entrepreneurial Seminar