Forensic Science Major Jack Lopez Stars in LIU Post Rebranding Campaign
Rita Langdon,Associate Provost and Director of Public Relations
Long Island University
Brookville, N.Y. – Elmont resident Jack Lopez, a forensic science major at LIU Post, will be featured in a series of advertisements as part of Long Island University’s rebranding campaign.
On January 1, 2012, Long Island University—one of the largest and most comprehensive private universities in the nation—rebranded itself as LIU. The names of LIU's six campuses received shorter designations, uniting them under the new LIU brand and extending their reach in an increasingly digital world. The C.W. Post Campus of Long Island University is now LIU Post and the university’s other five locations are LIU Brooklyn, LIU Brentwood, LIU Riverhead, LIU Hudson at Rockland, and LIU Hudson at Westchester.
In the advertisement appearing on billboards, Facebook, and Queens subway stations , Lopez describes his upcoming internship with the Nassau County Medical Examiner’s Office, where he will work alongside forensic biologists in laboratories. After graduation, Lopez plans to specialize in ballistics analysis and analyze firearms and bullet evidence from crime scenes. The advertisement featuring Lopez will appear at the entrances of subway stations in Queens, on Long Island Rail Road station platforms in Mineola, Massapequa, Bellmore, Port Washington, Wantagh, Hicksville and Westbury, and on Facebook.com/LIUPost.
The new campaign’s positioning statement, “Find Out How Good You Really Are,” reaffirms LIU’s student-centric focus on education and differentiates the university among institutions in a competitive higher education market. This compelling messaging statement challenges prospective students to discover and develop their talents, whatever their background, experience or age. Lopez chose LIU Post because of its comprehensive degree program in forensic science. The B.S. degree program will provide him with the knowledge and skills necessary to become a successful forensic biologist in a competitive and challenging field.
LIU offers more than 558 undergraduate, graduate and doctoral degree programs and certificates, and educates over 24,000 students in degree-credit programs, including college courses in high schools .
Written by Bernie Fabig
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