LIU Ad Campaign Dominates Penn Station Landscape
Rita Langdon,Associate Provost for Communications, Public Relations & Marketing
Long Island University, LIU Post
Long Island University is setting itself apart with a new visual identity campaign in Penn Station, one that invites prospective students to become part of one of the nation’s largest private universities.
Through the “Find Out How Good You Really Are” campaign (www.liu.edu/faces), the University’s advertisements illustrate how LIU helps students discover their full potential. The striking black and white ads feature students and faculty telling – in their own words – how LIU helped them open a door to a new career, develop a marketable skill, conduct original research or become a critical thinker. The displays also feature LIU faculty who are renowned researchers, scientists, entreprenuers and scholars.
The university rolled out the campaign in dramatic fashion in Penn Station on February 25. The 70 advertisements, which remain on view until April 21, 2013, adorn the railroad platforms, LIRR waiting room, lobbies, corridors, hallways, stairwell walls and escalators of the world’s largest transportation hub.
In all, 21 of the poster-size ads feature undergraduate and graduate students, faculty and alumni from Long Island University’s LIU Post campus, located in Brookville, N.Y. Additional ads showcase students, faculty and alumni from LIU’s five other campuses, including LIU Brooklyn, LIU Riverhead, LIU Brentwood, LIU Hudson at Westchester and LIU Hudson at Rockland. Not be missed is the dramatic staircase displays leading up to 34th Street and to the 8th Avenue Subway which contain the names of each entity of the university and its positioning statement: "You know you're good. Now find out how good."
One of the advertisements features Franklin Square, N.Y. resident Raphael Boccella, who graduated last year with a B.A. degree from LIU Post’s College of Liberal Arts and Sciences. The ad contains a quote from Boccella that describes his education. It reads: “Growing up, I thought that working at the United Nations was an unattainable goal. LIU Post helped me secure an internship at the UN. I quickly became an insider—standing shoulder-to-shoulder with heads of state.”
Representing Port Washington, N.Y. is Michelle Espinosa, an arts management major at LIU Post, is featured in a poster which reads: “As a community college student, I was searching for the right career path. I transferred to LIU Post, where I discovered arts management and ended up with an internship at the Bill Cunningham Show. Before I even graduated, they hired me as a full-time production assistant.” Espinosa is pursuing a B.F.A. degree from LIU Post’s School of Visual and Performing Arts.
Others include Bellmore, N.Y. resident Tabetha Martinez ’13, whose dual bachelor’s and M.P.A. degree in health care administration helped land her a job as move-in coordinator at a retirement community, the Amsterdam at Harborside in Port Washington; Jade Greco, a biomedical sciences major at LIU Post, describes the opportunity she had to conduct original research on infection and immunity – the findings of which are being published in The Journal of Infectious Diseases; and Venkata Sravani Kollu ’12, a member of the research team working on stem cell-based regenerative medicine at the Cardiac Research Institute at Masonic Medical Research Laboratory in Utica, N.Y.
If your travels take you through Penn Station, you are sure to see the University’s now-familiar campaign. You may even see someone you know! You can also see all the Penn Station ads online at www.liu.edu/post/faces. If you notice a professor or a friend, be sure to let us know on Facebook.com/LIUPost.
You also can meet some of the students and faculty featured in the ads at LIU Post’s Spring Open House on Sunday, April 7 at 10 a.m. in Tilles Center for the Performing Arts. To RSVP, visit www.liu.edu/post/yes.
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