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Employee Guide to Rebranding

Effective January 1, 2012, Long Island University has adopted a new branding and recruitment initiative for its six campuses and multiple entities. The new university-wide visual identity program features logos with concise references to each campus. As part of the program, the C.W. Post Campus of Long Island University will now be known as LIU Post.

To help us keep the new university brand consistent and ensure a unified, professional appearance across all communication mediums, please follow the instructions below to change your outgoing voicemail greetings, correspondence and email signatures to accommodate the new name:

Voicemail Messaging

Change voicemail from "C.W. Post" to "Thank you for calling LIU Post …"

Email Signature

The signature for your email should read as follows:
XXXX Office
LIU Post
720 Northern Boulevard
Brookville, N.Y. 11548-1300
Phone: 516-299-XXXX
Fax: 516-299-XXXX
Web: (or
Find Out How Good You Really Are - LIU Post

To download the logo for email signatures, click here.

The LIU Post logo is an integral part of the LIU brand. It is important that the logo not be physically altered. Please note that the logo is in low resolution and is designed for email signatures only. For a high-resolution logo for brochures, banners, websites, t-shirts, signage and other products, please complete a Publication Requisition and submit it to Marketing Services at University Center. The contact information for University Marketing Services is 516-299-3163 or


The font for headlines is Helvetica Neue (preferred) or Helvetica. For body copy, please continue to use Goudy, Times New Roman or Helvetica.


In correspondence to external audiences such as letters, notes, brochures and memos, please include the following disclaimer, notice or footnote: "The C.W. Post Campus of Long Island University is now LIU Post." The disclaimer can be used for a period of 12 to 18 months as the public gets used to our new brand. In narrative format, you can also refer to the former name of the campus. For example: "LIU Post (formerly the C.W. Post Campus of Long Island University) in Brookville, N.Y. serves 8,700 undergraduate and graduate students in five schools of study."

Obtaining the New Standards, Visuals and Logos:

All campus departments are required to submit their marketing communications material to Marketing Services at University Center for brand compliance. Please complete a Publications Requisition and submit it to Marketing Services at University Center which provides full-service assistance in producing brochures, emails, web pages, flyers, apparel imprints and other collateral material using the appropriate new logos, fonts and graphics. Please plan ahead and provide Marketing Services with at least four to six weeks lead time. The email for Marketing Services is The phone number is 516-299-3163.

How can I obtain a new LIU Post nametag for admissions open houses, events and conferences?

The process for obtaining employee name badges remains the same. Contact your direct supervisor or assistant/associate dean to request a magnet nametag with your name, title and the new LIU Post logo. The supervisor will then work directly with the LIU Post Coordinator of Internal Communications & Social Media, Stephanie Koithan. Office budgets will not be charged for nametags. The nametags are courtesy of the Provost's Office.

Frequently Asked Questions

Since many of you interact daily with parents, alumni, donors and especially students we have established a list of the most Frequently Asked Questions about the branding initiative at LIU Post. If, at any time, you cannot answer an inquiry's question, please contact the Public Relations Office for assistance at or 516-299-2333.

Other Important Information Links:
University Press Release
LIU Rebranding and Recruitment Initiative FAQ
LIU Post Rebranding FAQ