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Faculty

Alex J. Kim

Assistant Professor

B.S., University of Illinois at ChicagoM.A., University of Illinois at ChicagoPh.D., Purdue University

Specialties

Online Marketing, Online Advertising, Auction, Competitive Strategy, Game Theory, Distribution Channels

Publications

Co-author, “On the Optimal Number of Advertising Slots in a Generalized Second Price Auction” published in Marketing Letters, Vol. 23(3), 851-868.

Lectures and Presentations

Presenter, “Coordinating Traditional and Search Advertising,” Marketing Science Conference, Houston, TX (2011)
Presenter, “Optional versus Standard Features,” Marketing Science Conference, Boston, MA (2012)

Honors/Awards

Recipient, Robert W. Johnson Award for Distinguished Research, Purdue University, 2009
Bilsland Dissertation Fellowship, Purdue University, 2009-2010
AMA-Sheth Doctoral Consortium Fellow, Texas Christian University, 2010

ProfessionaL Affiliations

American Marketing Association (AMA)
INFORMS Society for Marketing Science (ISMS)

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