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Hyun Shin

Hyun S. Shin

Assistant Professor of Marketing and International Business

B.B.A., M.B.A., Seoul National University, South KoreaM.S., University of Illinois at Urbana-ChampaignPh.D. U.C.L.A., Anderson School of Management


Dr. Shin’s research interests include marketing and innovation management (measuring long-term returns on marketing and innovation, dynamic interdependence among marketing, R&D and financial performance measures) and new product management (new product valuation using the virtual stock market mechanism, long-term financial implications of new products, e-sentiment analysis). Dr. Shin has presented his research at various conferences including the INFORMS Annual Meeting, the Marketing Science Conference, the Marketing Dynamics Conference, the Product Development & Management Association (PDMA) Conference and the Academy of Management (AOM) Conference. Dr. Shin is currently a member of the American Marketing Association (AMA), INFORMS, PDMA and AOM.


Marketing ROI, Marketing Research, Product Management, e-Marketing, Time-Series Data Analysis & Forecasting


  • Co-Author, “Marketing Spending and the Volatility of Revenues and Cash Flows,” published in the UCLA Working Paper Series (2009) 
  • Co-Author, “The Impact of e-Sentiment on Price Fluctuation of MP3 Players,” published in the UCLA Working Paper Series (2009)
  • Co-Author, “Marketing and R&D Investments by Leader vs. Follower,” published in the UCLA Working Paper Series (2009)
  • Co-Author, “Is It Finance or Is It Marketing?: Unit Root Testing of STOC Data,” published in the UCLA Working Paper Series (2009)


  • Honorable Mention (Runner-Up), 2007 PDMA Doctoral Dissertation Proposal Competition, Product Development & Management Association (2008)
  • Recipient, Anderson Fellowship & Grant, UCLA Anderson School of Management (2004-2007)
  • Recipient, Summer Doctoral Fellowship, UCLA Anderson School of Management (2004-2006)
  • Recipient, University Fellowship & Grant, UCLA Graduate Division (2003-2006)
  • Recipient, Chancellor’s Best Leadership Award, Korea Air Force Academy (1998)


  • Member, Institute for Operations Research and the Management Science (INFORMS)
  • Member, INFORMS Society for Marketing Science (ISMS)
  • Member, American Marketing Association (AMA)
  • Member, Academy of Management (AOM)
  • Member, Product Development & Management Association (PDMA)