B.S. in Fashion Merchandising
The B.S. in Fashion Merchandising program offers students with an eye for style a unique interdisciplinary program with experts at the helm and close proximity to New York City, affording entree to “fashion laboratories” where they can acquire experience in real-world environments.
The Fashion Merchandising curriculum allows students to combine a myriad of academic majors, such as marketing, public relations, management, economics, and journalism, with a Fashion Merchandising minor, giving them dual knowledge and skills that will enhance status with future employers.
Proximity to fashion centers has afforded LIU’s fashion students opportunities for jobs and internships in the industry and to interact with masters of the retailing and design universe, including the head of menswear for Ralph Lauren, executives from Macy’s, and President of the Americana Manhasset Deidre Costa Major.
The faculty is led by Cherie Serota, co-founder of an international apparel company whose experience includes work in the buying, fashion, and marketing offices at Saks Fifth Avenue and Henri Bendel. Her insider’s knowledge of the industry’s design, marketing, and management mechanisms, gained from developing a business that became a multi-million dollar, go-to brand for both everyday women and celebrities, make her classroom lectures a wealth of real-world knowledge.
With professionally-oriented coursework that covers sustainable practices, sourcing/supply chain management, pricing, digital marketing, social media, allocations, visual merchandising, special events, textile fundamentals, legal aspects, branding, licensing and export/import regulations, this major provides a solid grounding in the business of fashion merchandising, its practices and its management. This includes how to target audiences as well as identify and forecast trends in the industry. Nearby premiere luxury shopping destination partners and New York City’s fashion hub offerings and museums provide exciting opportunities for students to visit and test their interests first-hand in the industry through internships, experiential projects, and partnerships.