Public Relations

B.F.A. in Public Relations


Public relations professionals help businesses and organizations build and maintain their reputations, promote their brands and communicate effectively with multiple audiences, such as employees, members of the media, celebrities and specialized publics. PR professionals help organizations announce their products or services, manage reputations, communicate on social media and produce publications, web sites and videos. They work as public information officers for government agencies, help businesses establish and maintain their brands and develop appropriate communications during times of crisis.

The 129-credit Bachelor of Fine Arts in Public Relations prepares you for an exciting career in the world of public relations for jobs in the corporate, non-profit, association or government organizations and the agencies that serve them.

You will learn the hot topics like social media and digital marketing along with the PR writing styles and editing, promotion, publicity, advertising, digital applications, creative communication and the critical business strategies required for management-level positions.

Choose to intern at top public relations firms or communications departments and join the prestigious LIU Post’s PRSSA chapter of the Public Relations Student Society of America, LIU Post's public relations program is cutting-edge. Students who want to minor in public relations or advertising should see minors in public relations and advertising at the end of the course descriptions.

Qualities That Set Our Program Apart
  • Professors with extensive experience in public relations and communications
  • Opportunities for internships at top public relations firms and in the communications offices of major companies and organizations
  • Small classes and close interaction with faculty and fellow students
  • An accredited Public Relations Student Society of America chapter tied to our program experience affords you connections and educational opportunities
  • Alumni of our program provide a valuable network of professionals
Core Requirements
In addition to all major requirements, students pursuing the B.F.A. in Public Relations must satisfy all core curriculum requirements as follows:
POST 101 1 credit
First-Year Composition 6 credits
Economics/Political Science 6 credits
Fine Arts 3 credits (excluding CMA 9)
History/Philosophy 6 credits(in one area)
Laboratory Science 4 credits
Language/Literature 6 credits
Mathematics 3 - 4 credits
Social Sciences 6 credits
Competencies Computer, Library, Oral
For a more detailed listing of these requirements, see the core curriculum section of this bulletin.

Degree Requirements

B.F.A. in Public Relations Required Courses As of Fall 2016

Required Media Arts Core Courses

 
BDST 11 Production Essentials: Audio 3.00
BDST 12 Production Essentials: Video 3.00
CMA 2 Mass Media in American Society 3.00
CMA 4 Media Literacy: Behind the Message 3.00
CMA 10 Media Law and Ethics 3.00

Required Co-Related Courses

 
MKT 11 Marketing Principles and Practices 3.00

Required Public Relations Courses
Students must earn a minimum grade of B- in PR 91 & PR 92

 
PR 1 Introduction to Public Relations 3.00
PR 2 Public Relations Writing I 3.00
PR 4 Public Relations Writing II 3.00
PR 20 Case Studies in Public Relations 3.00
PR 25 The Business of Public Relations 3.00
PR 29 Propaganda and Persuasion 3.00
PR 30 Using Business Software in Public Relations/Advertising 3.00
PR 32 Powering Presentations 3.00
PR 70 Research and Evaluation in Public Relations 3.00
PR 91 Public Relations Senior Research and Seminar 3.00
PR 92 Public Relations Senior Project, Portfolio & Seminar 4.00

Twenty-one (21) credits of Public Relations Electives
(PR courses are strongly preferred, but CMA 94 or others by approval of the program director also may be used. An Art department course as listed below may be used to satisfy one Public Relations elective of three credits.)

Three (3) additional credits may count toward a Public Relations Elective.
Students may opt to take one PR elective course as ART 4, ART 30, CGPH 5, CGPH 16 or CGPH 26 to fulfill this requirement. 

 
ART 4 Introduction to Computer Graphics 3.00
ART 30 Communications Photography 3.00
CGPH 5 Computer Layout 1 3.00
CGPH 16 Digital Imaging 3.00
CGPH 26 Web design for non Art majors 3.00

An additional fifteen (15) credits of Free Electives required.

Majors are required to take fifteen (15) credits of electives that are not counted toward Core, Media Arts or Public Relations requirements. Any courses, including Public Relations Electives in excess of the twenty-one (21) credits of elective requirements can be used as Electives, though prerequisites may apply.

2.75 Major G.P.A. Required

Admission Requirements

Incoming freshmen must have a solid B average (3.0 grade point average or 82 to 85) and an average SAT of 1000 (Math & Critical Reading combined) or ACT Composite of 20 or above.

Transfer students must have completed more than 24 college credits. A minimum college G.P.A. of 2.0 is required for application review. If you have completed fewer than 24 credits, you must also submit high school transcripts and SAT/ACT scores.

Submitting an Application for Admission

All applicants can apply for admission to LIU Post at My LIU or by using the Apply Now button in the upper right-hand corner of this page. For more information on the application process, visit the Admissions Office home page.

Course Descriptions

Required and Elective Courses in Public Relations (listed alphabetically)

BDST 11 Production Essentials: Audio

This course introduces the student to the basics of audio production. Students work with a faculty member to master the basics of audio instruction, which will include an introduction to principles of sound, audio formats, analog vs. digital recording, editing, use of different microphone types. Remote equipment use, studio production and production for the web will be covered.
Prerequisites: None
3 credits
Frequency: Every Semester

BDST 12 Production Essentials: Video

This course introduces the student to basic skills in video and web production. Specifically, it includes the three camera switched live-to-tape shoot, three camera set up, blocking, microphones, soundboard operation, levels and creating a rundown. It will also introduce single camera production, including shot composition, camera movement, preproduction, postproduction, storyboarding and scripting.
Prerequisites: None
3 credits
Frequency: Every Semester

CMA 2 Mass Media in American Society

This course will introduce the student to ways of thinking critically and gaining a historical perspective on the media that surround us and to ways of understanding the relationships among media, society and the individual through the 20th century  and to the present. This class will examine a number of interesting and revealing examples drawn from various media and changing time periods, focusing on how our society has adapted media from radio to Twitter to its needs and desires, and how Media have changed our society in major ways.
Prerequisites: None
3 credits
Frequency: Every Semester

CMA 4 Media Literacy: Behind the Message

Becoming media literate means developing an understanding of how diverse media formulate, deliver and finance their messages. This course gives the student the critical and analytical skills needed to interpret media messages and understand their effects on audiences. It also serves an introduction to the concepts and terms involved in analysis of media messages as a foundation for further study in this field. The student will use modern   media theories and see illustrations of their application in current media coverage.
Prerequisites: None
3 credits
Frequency: Every Semester

CMA 10 Media Law and Ethics

This course examines the legal and ethical responsibilities of professionals working in print, electronic and new media.  Students are introduced to the legal framework that supports freedom of speech and freedom of the press and examine the current laws of libel, invasion of privacy, copyright and newsgathering, as well as FCC and other telecommunications regulations.  Students also examine ethical codes that guide media professionals and study conflicts that arise when legal and ethical principles conflict with real-world dilemmas. Not recommended for first year students in any Media Arts program.
Prerequisites: None
3 credits
Frequency: Every Semester

MKT 11 Marketing Principles and Practices

This is the core-marketing course for the LIU Undergraduate Program and it also appeals to nonbusiness-majors who are interested in marketing. The aim of the course is to provide a rigorous and comprehensive introduction to contemporary marketing practice. The participants learn how to analyze complex business situations, identify underlying problems and decide on courses of actions with the help of the modern marketing management techniques. The students learn the concepts and terminology of modern marketing management during lectures, cases and class discussions. Application of the marketing management concepts becomes the focus for the term project.
Prerequisites: None
3 credits
Frequency: Every Semester

PR 1 Introduction to Public Relations

This survey of the public relations field includes basic public relations principles as well as definitions, management models and procedures that are standard for the profession. The broad range of career paths and the functions of PR professionals within organizations, nonprofit or corporate, governmental agencies, associations and the agencies that serve them are covered. Starting with the history of public relations in the United States, the course includes the historical figures and their impacts, legal aspects, audience identification and strategies, as well as how communication is integrated in business through planning, research techniques.
Prerequisites: Prerequisite of ENG10 for English majors. Prerequisites of ENG 1 & 2 required.
3 credits

Frequency: Every Semester

PR 2 Public Relations Writing I

Public relations writing and techniques designed to obtain publicity are explored in this course. Students develop the analytical and writing skills required in the field. This writing course covers the styles and approaches required for writing press releases, photo captions, backgrounders, pubic service announcements, and media alerts. It covers what makes news, types of stories that interest media, and media information in general. Media and message targeting to appropriate audiences are examined and evaluated through the preparation of a press kit.
Prerequisites: Co-requisite of PR1.
3 credits
Frequency: Every Semester

PR 4 Public Relations Writing II

To write effective copy in a variety of formats to reach the media and public(s) truly is at the heart of public relations activities. This public relations writing course furthers student abilities to craft message writing appropriately for different media platforms and to audiences directly. Identification of opportunities for targeted news will be stressed along with appropriate styles. Students will develop pitches, embed links in content, and repurpose releases for different uses.
Prerequisites: PR 2 Public Relations Writing I
3 credits
Frequency: Every Semester

PR 7 Media Relations

This course is a study of strategies used by organizations to capture media attention whether it is a print reporter or a blogger. Topics include news releases, photographic feeds, news conferences, interviews, media tours and special events for both legacy and digital media. Local and global aspects are included as well as metrics for measurement. Same as CMA 7.
Prerequisites: PR1
3 credits
Frequency: On Occasion

Equivalency: CMA7

PR11 Community Relations and Corporate Social Responsibility (CSR)

This course spans the preparation and management of public relations initiatives in the community through the nonprofit and corporate sectors. The various constituent community groups are examined and sometimes guests are invited to the class for specific discussions. Development of regional, national and global events and campaigns for corporate and nonprofit partnerships as part of corporate social responsibility or CSR programs also are covered.
Prerequisites: PR2
3 credits
Frequency: On Occasion

PR 12 Publicity and the Personality

Techniques and strategies used to gain public support for the individual, such as a company president or media personality. How spokespersons are selected and used to project policy is examined along with the use of techniques, such as interview and speech opportunities, and gossip column reports.
Prerequisities: PR2
3 credits
Frequency: On Occasion

PR 13 Marketing Promotion

This course covers persuasive communication and promotion in marketing, along with the assessment, formulation and allocation of priorities in the promotional campaign.
Prerequisites: PR2 and MKT11
3 credits
Frequency: On Occasion

PR 14 Creating Special Events

Students learn to plan and execute events. This course focuses on sports events, fashion shows, entertainment premieres, anniversary celebrations and fundraisers as they are used in communications programs for product or service launches and awareness campaigns. It also covers important internal programs like awards, employee recognitions, health fairs, and company tours. The history of stunt publicity and its relevance in today’s campaigns will be integrated. Some community tie-ins will be explored as well. Same as FM34
Prerequisites: PR2
3 credits
Frequency: On Occasion
Equivalency: FM34

PR 15 Political Public Relations

This course explores the research, planning and preparation of communications efforts on behalf of political candidates and elected officials. Analysis and creation of speeches, special events, advertising, social media, data mining, and publicity are covered in the context of various media as well as in face-to-face situations.
Prerequisites: PR2
3 credits
Frequency: On Occasion

PR 19 Public Relations in the Marketing Mix

Public Relations in the Marketing Mix
This course provides an understanding of integrating the strategies and tools used by professionals in marketing a product or idea, increasing sales, changing an organization's reputation or positioning an organization. Students are part of a public relations team and learn how to prepare a market-oriented communications plan.
Prerequisites: PR2
3 credits
Frequency: On Occasion

PR 20 Case Studies in Public Relations

This course uses cases as examples of the problems or opportunities that are presented to professionals. By analyzing them, students learn how best practices create effective communication programs from initial research, development of objectives, creation of targeted programs and evaluation initiatives Students work on teams on culminating projects which require research, situational analysis, appropriate audience(s) identification, and appropriate tactic/program recommendations with their rationales as solutions. Throughout the course, students reinforce their business writing, analysis, and creative problem-solving skills.
Prerequisites: PR2
3 credits
Frequency: Every Semester

PR 22 Digital Public Relations

This course acquaints the student with new tools and techniques of this rapidly evolving field from a production and technology point of view. It integrates writing with digital images, electronic media production and presentation, and graphic arts technologies. It focuses on public relations, social media, infographics and advertising production technologies.
Prerequisites: PR2
3 credits

Frequency: On Occasion

PR 23 Sports Public Relations

Sports is a major business today. This course looks at the role of publicity and public relations as it is practiced by professional teams, leagues, and venues for games, audience development, community relations, and media visibility. Class work is supplemented by on-site visits and visitors.
Prerequisites: PR2
3 credits
Frequency: On Occasion

PR 25 The Business of Public Relations

Introducing the business side of public relations, this course covers the agency (consultant), in-house department (corporate, nonprofit or association) and entrepreneurial perspectives. In addition to business basics, practical knowledge of budgeting, billing, timesheets, research techniques, client/new business presentations, tracking methods and client relations are explored. Students also will develop writing and thinking skills essential to securing new business through a proposal preparation.
Prerequisites: PR2 or permission of the Program Director
3 credits
Frequency: Every Semester

PR 29 Propaganda and Persuasion

An overview of the theories and history of propaganda and persuasion are explored in this course to prepare the student to recognize public relations uses of rhetoric and propaganda in today's messages and communication. Negative and positive aspects are analyzed.
Prerequisites: PR 2 or permission of the Program Director
3 credits
Frequency: Every Semester

PR 30 Using Business Software in Public Relations/Advertising

In addition to a hands-on introduction to various software programs required by communications professionals, this course introduces practical computer skills and applies word processing, database and spreadsheet operations to a communications program developed by the student. The focus is on advertising buys, editorial pitches, media research and list development that takes advantage of word processing formats; merge mailing capability; master calendar reports; and budget response tracking and budgeting that culminates in a computer-based, media detailed plan and summary.
Co-requisites: PR1, PR2
3 credits
Frequency: Every Semester

PR32 Powering Presentations

Communication professionals typically present proposals, plans and organization information to internal and external audiences. This course prepares you with the techniques on how to adapt information and deliver effective presentations to fellow employees, managers, boards of directors, sponsors, industry executives, media and others. In addition to learning best practices in speaking, you also will learn the appropriate technologies in a studio setting so that you can prepare effective presentation using visual content from words, graphics, and charts to embedding and resizing photographs and videos to illustrate the important key messages.
Prerequisites: PR2
3 credits
Frequency: Every Semester

PR 35 Communication Design for Public Relations

Students are introduced to a typography and graphics program to produce and publish a newsletter. Practical knowledge is combined with an exploration of design, typographical principles and message effectiveness. The evaluation and assessment of the visual impact of the output is stressed as part of the creative learning experience. Students research articles, conduct interviews, collect photographs, write and design a multi-page newsletter.
Prerequisites: PR2
3 credits
Frequency: On Occasion

PR 36 Digital Marketing Tools

Through the study and practice of real online scenarios, students learn how online businesses apply strategic online tactics to increase revenue, drive traffic and provide prospective consumers with a service or information. This course provides an understanding of the internet and online business, as well as a wide variety of internet operations, such as search engine optimization, search engine marketing, email marketing, customer relationship management, promotions, viral marketing, networking and other innovative strategies. Same as FM36
Prerequisites: For PR majors, a co-requisite of PR2 or for FM majors, FM30 is a prerequisite
3 credits
Frequency: Every Semester
Equivalency: FM36

PR 38 Social Media Tools

Social networks like Twitter, Facebook and Instagram have become platforms for brands and organizations to connect and communicate directly with their audiences and are now integral parts of well-rounded public relations campaigns. Students will learn about the various networks and apps available, how to leverage them effectively using best practices, and strategically integrate these platforms into an overall communications plan with appropriate listening and measurement metrics. Same as FM38 
Prerequisites: For PR majors, PR2 is prerequisite or permission of the Program Director. For FM majors, FM30 is a prerequisite, Open to declared Music Entrepreneurship & Jazz Studies Minors, with prerequisites of PR1 and CMA5. Changed 061915
3 credits
Frequency: Every Semester
Equivalency: FM38

PR 40 Topics in Public Relations

Advanced special topics in public relations focusing on contemporary developments in the field are examined in this course. Subjects are announced when a special course runs in a semester.
Prerequisites: PR2 or permission of the Program Director
3 credits
Frequency: On Occasion

PR 42 Applied Public Relations

Applied public relations prepares the student for real work assignments through participation in project or research opportunities, which may include external assignments or internal experience through LIU Post’s chapter of the Public Relations Student Society of America (PRSSA) initiatives like Business Etiquette Workshops, Open Lunches, Public Relations Explorations Forum, officer roles and more.
Prerequisites: Co-requisite of PR2 AND permission of the Program Director.
3 credits
Frequency: Every Semester

PR 43 Applied Public Relations

Applied public relations prepares the student for real work assignments through participation in project or research opportunities, which may include external assignments or internal experience through LIU Post’s chapter of the Public Relations Student Society of America (PRSSA) initiatives like Business Etiquette Workshops, Open Lunches, Public Relations Explorations Forum, officer roles and more.
Prerequisites: PR42 and permission of the Program Director.
3 credits
Frequency: Every Semester

PR 44 Applied Public Relations

Applied public relations prepares the student for real work assignments through participation in project or research opportunities, which may include external assignments or internal experience through LIU Post’s chapter of the Public Relations Student Society of America (PRSSA) initiatives like Business Etiquette Workshops, Open Lunches, Public Relations Explorations Forum, officer roles and more.
Prerequisites: PR43 and permission of the Program Director.
3 credits
Frequency: Every Semester

PR 45 Writing for Corporate Communications

The student is introduced to the full spectrum of writing tasks as a business professional in corporate communications. The writing of important communications, such as memos, letters, speeches, bios, position papers, newsletters, and email blasts are the focus of assignments. Annual reports, direct mail, product descriptions, brochures and proposals are explored.
Prerequisites: PR2
3 credits
Frequency: On Occasion

PR 47 Advanced PR Writing

To write effective copy in a variety of formats to reach the media and public(s) truly is at the heart of public relations activities. This public relations writing course helps advance student writing. It helps match the media/publics with appropriate messages. Identification of opportunities for targeted communications is stressed, together with content development and style. Students develop and mesh these abilities to write sharp, analytical and persuasive public relations communications.
Prerequisites: PR2
3 credits
Frequency: On Occasion

PR 53 Introduction to Advertising

This introductory course surveys the field of advertising from its historical development and importance. Multiple media platforms from billboards to digital strategies are explored for understanding the needs of institutional, product, political, public service and corporate advertising implementation. The role of the agency or in-house department and decision alternatives for cost-effective, yet results-oriented advertising also are covered. Research techniques, artistic considerations, as well as ethical and legal implications are explored.
Prerequisites: PR2
3 credits
Frequency: On Occasion

PR 54 Advertising Copywriting

This course introduces the writing and creative perspectives required for advertising programs across various media including online and legacy.  Components of audience and messages appropriate for the medium are explored for cost-effective yet results-oriented implementation of institutional, product, political, public service and corporate advertising. Headline, text copy, dynamic visual concepts for various media platforms as well as effective storyboarding and spot production are covered.
Prerequisites: PR2
3 credits
Frequency: On Occasion

PR 55 Advertising Campaigns

An overview of advertising, this course then examines advertising strategies in the formulation of campaigns from how markets are segmented and types of media available with a focus on campaign themes and divergent material. This class will develop sensitivity to visual and written materials through an analysis and attention to the formulation of ideas, putting ideas to paper and completing campaigns.
Prerequisites: PR2
3 credits
Frequency: On Occasion

PR 56 Branding: Integrating Communication

An overview of advertising, this course then examines advertising strategies in the formulation of campaigns from how markets are segmented and types of media available with a focus on campaign themes and divergent material. This class will develop sensitivity to visual and written materials through an analysis and attention to the formulation of ideas, putting ideas to paper and completing campaigns.
Prerequisites: PR2
3 credits
Frequency: On Occasion

PR 62 Arts & Entertainment Promotion

Students will learn the methods and tools of publicists, press agents and public relations practitioners for the arts, cultural and entertainment organizations, as well as theories of promotion using social media, traditional publicity, special events and programming development to increase audience awareness, participation, and funding.
Prerequisites: Open to PR and ARM students, with a co-requisite of PR 2
required for PR majors. Open to declared Music Entrepreneurship & Jazz Studies
Minors with pre-requisites of PR1 and CMA5. Changed 062915
3 credits
Frequency: On Occasion

PR 65 Introduction to Crisis Communications

This course is an introductory study of responses to crisis situations through best practices and examples. What is a crisis and the role of communication is examined. How to prepare a plan, assemble a team, designate an information spokesperson, and address the publics affected by the crisis also are covered, while role playing and simulated crisis exercises expand the experience for students. Also included is how to unify messages, evaluate public perceptions and assess results.
Prerequisites: PR2
3 credits
Frequency: On Occasion

PR 67 Applied Public Relations: Department Media

This course is a practicum for students who wish to gain experience in using their writing and publicity skills for promotion of WCWP-Web radio, WCWP-FM, PTV, The Pioneer, the PRSSA’s Open Lunches and Public Relations Explorations Forum.
Prerequisites:  PR2 is required for PR67 and permission of the Program Director. Not open to students who have previously enrolled in BDST 67, BDST 68.
Equivalencies: BDST67, BDST68
3 credits.
Frequency: On Occasion

PR 70 Research and Evaluation in Public Relations

Research and evaluation are critical to the public relations process. Using quantitative and qualitative methodologies, students evaluate the courses of action available, develop surveys for opinion research and analyze performance to determine how a program of action should be developed, what audiences should be targeted, appropriate message development, and ultimately if a program has met desired goals. The integration of research throughout the public relations planning process is stressed.
Prerequisite: PR2
3 credits
Frequency: Every Semester

PR 87 Internship I

This internship opportunity permits the advanced student to supplement classroom instruction with real-world experience. After preparation of a resume for review by the faculty mentor, the student selects an appropriate internship geared to the individual student's interests and abilities. The student works at least 120 hours per semester, with times arranged by the student and employer. Meetings with a faculty mentor, reports, and a final paper are required.
Prerequisites: Junior or Senior status, with a 3.0 G.P.A., and permission of the Program Director
3 credits
Frequency: Every Semester

PR 88 Internship II

This is a second internship, which shares the same information and Internship I. In order for you to take this second one, you must have taken previously PR87 as a pre-requisite and meet the other requirements as well. 
Prerequisites: PR87, Junior or Senior status, with a 3.0 G.P.A., and permission of the Program Director
3 credits
Frequency: Every Semester

PR89 Advanced Independent Study in PR

This independent course is an individual, faculty-guided study of a topic chosen by the student in consultation with the faculty mentor, only when the student cannot fulfill credit requirements through scheduled classes. The student meets regularly with the faculty mentor to discuss progress.
Prerequisites: Junior or Senior status and permission of the Program Director
1, 2 or 3 credits
Frequency: On Demand

PR 91 Capstone I*

The first of two capstones in the major, this course reflects on the student’s breadth of knowledge in the development, concepts, principles and practices of public relations. Students are challenged throughout the semester to demonstrate their thought leadership and how communication relates and contributes to organizational achievements. This knowledge will be tested in a comprehensive culminating examination given in two parts. Students with permission may also register for PRSSA’s Certificate in Principles of Public Relations to further credential their skills. Additionally, during the semester, students will compile content for a digital portfolio of their course and experiential work.
Prerequisites: Senior status in Public Relations, PR 20, PR 25, PR70 and permission of the Program Director. *PR 91 and PR 92 may not be taken in the same semester.  No longer a WAC course.
3 credits
Frequency: Every Semester

PR 92 Public Relations Senior Project, Portfolio and Seminar*

Capstone II, Portfolio and Seminar*
For this capstone course, students will develop a communications plan and rationale based on target audiences identified for their selected organization. This plan solves a public relations problem or need, such as to increase awareness, support the introduction of a new product or program initiative, restore or extend brand credibility, or convert audiences to their brands. Students also finalize their e-portfolios, prepare work guided by their mentor, and attend periodic seminars. After submission of their culminating plan, students present their work, rationales and ideas in an oral presentation to a panel of faculty and professionals.
Prerequisites: Senior status in Public Relations, PR 91, and permission of the Program Director. May run periodically as a WAC course.*PR 91 and PR 92 may not be taken in the same semester.
4 credits
Frequency: Every Semester

*PR 91 and PR 92 may not be taken in the same semester

Though Public Relations courses with a PR prefix are preferred, students may use the following department courses to substitute for a PR Elective requirement when there are schedule conflicts:
CMA 40T Telecommunications Policy & PR
CMA 40W Women in Media
CMA 94 Multimedia Project

In addition, students may choose one of the following courses in the Art Department and use it for PR Elective credit:
ART 4 or CPGH 16 Photoshop
ART 30 Photography
CGPH 5 Layout design for non-majors
CGPH 26 Web design for non-majors

Typical Sequence of Courses

B.F.A. in Public Relations (129 credits)

As of Fall 2016

Freshman Year Credits

 
BDST 11,12 6
Core 1,2, 3 (Fall) 9
ENG 1, 2 (Core 4, 5) 6
Core 6, 7 (Spring) 6
Core 8 Lab Science (Spring) 4
College 101 (Fall) 4
Total 32

Sophomore Year Credits

 
Core 9, 10, 11 (Fall) 9
CMA 2 (Fall) 3
CMA 4 (Fall) 3
FREE#1 (Fall) 3
Core 12 (Spring) 3
PR 30 (Spring) 3
PR 1, 2 (Spring) 6
MKT 11 (Spring) 3
Total 33

Junior Year Credits

 
PR 20 (Fall) 3
PR 25 (Fall) 3
PR 70 (Fall) 3

PR Elective 1(36/38) (Fall)

3
3
PR 32 (Fall) 3
PR 29 (Spring) 3
PR Elective 2 (36/38) (Spring) 3
PR Elective 3 (Spring) 3
PR 4 (Spring) 3
CMA 10 (Spring) 3
Free Elective 2 (Spring) 3
Total 33

Senior Year Credits

 
PR 91 (Fall) 3
PR Electives 4, 5 (Fall) 3
Free Elective 3, 4 (Fall) 3
PR 92 (Spring) 3
PR Elective 6,7 (Spring) 3
Free Elective 5, 6 (Spring) 3
Free Elective 5 (Spring) 3
Core 13 (Spring) 3
Total 31

Total credits 129

Department Requirements: 73

15 credits for Communications and Film department core and 58 credits required for the Public Relations major required and elective courses)
Liberal Arts Core Curriculum Requirements: 41 credits
Free Electives: 15 credits
Total degree requirements: 129

Public Relations Minors

For students who wish to minor in Public Relations, there are two 18-credit concentrations available: Public Relations and Advertising. Prerequisites apply to these minors as well. The course distributions follow below.

Public Relations Concentration Minor (18 credits)

PR 1, PR 2, PR 20, PR 25 and PR 29 OR PR 70 and one PR elective (not a PR internship or a CMA course).

Advertising Concentration Minor (18 credits)

PR 1, PR 30, PR 53, PR 54 AND PR 55 OR PR56 AND one PR elective (not a PR elective Internship or a CMA course).

Contact Us

Admissions Office
Mullarkey Hall
LIU Post
720 Northern Boulevard
Brookville, N.Y. 11548-1300
Phone: 516-299-2900
Fax: 516-299-2137
E-mail: post-enroll@liu.edu

Academic and Career Counseling
Kumble Hall
Phone: 516-299-2746
Fax: 516-299-4112
E-mail: post-ac@liu.edu

Department of Communications and Film
Dr. Barbara Fowles, Chair
Professor of Communications
LIU Post
720 Northern Boulevard
Brookville, N.Y. 11548-1300
Phone: 516-299-2382
Fax: 516-299-3327
E-mail: barbara.fowles@liu.edu

Public Relations Program Director
Abby Dress, APR
Associate Professor of Public Relations
Phone: 516-299-2382
Fax: 516-299-3327
E-mail: abby.dress@liu.edu

Department Secretary
Arlene Weydig
Phone: 516-299-2382
E-mail: arlene.weydig@liu.edu

Public Relations Student Society of America

The Public Relations Student Society of America Chapter at LIU Post Campus enhances a student’s education in public relations through direct national membership benefits and PRSSA chapter activities. Open to majors, minors and students who have taken at least one PR course, PRSSA membership provides access to a databank of internships and jobs, offers exclusive scholarships, and connects students to professionals in the field. For general information, visit the national website at http://www.prssa.org/

At LIU Post, public relations students lead the PRSSA’s Business Etiquette workshops given in Management 12 classes each semester to build communication and presentation skills. Professionals are invited to PRSSA Open Lunches so students can meet practitioners in informal settings to learn about their work and talk about the changing dynamics of the field. In addition, students periodically visit New York agencies and the offices of Business Wire and NAPS to get a perspective on the scope of the business as part of PR Ventures.

Spring semester features the annual Public Relations Explorations Forum. This event brings well known practitioners to the campus to serve as panelists on themes, such as Fashion and Beauty; Sports and Entertainment; Where PR and News Meet, The Special Event: Gala, Glamour & Good Works; Global PR; Earth Angels: Promoting Good Earth Practices; and Powering PR, just to name a few.

When you become a member of PRSSA, you meet other students like yourself and join a community of alumni and professionals who are respected practitioners.

Twitter Follow us @LIUPostPRSSA

Public Relations Explorations Forum

The Public Relations Degree Program with its PRSSA students develops and produces Public Relations Explorations Forum, an experts panel presentation, annually. It is co-sponsorship by the Communications and Film Department.

22nd Forum: “PR by the Numbers" March 21, 2016 (coming soon)

21th Forum: “The Digital Landscape: Expanding Role of PR" March 23, 2015

Gregg Audiffred, CTI Custom Travel
Alan Lewis, Take Two Interactive Software
Marielena Rella, Taylor Global

20th Forum: “The Digital Landscape: Expanding Role of PR" March 24, 2014

Sarah Shepard (’92), The Business Wire
Bradley Werner, Defy Media
Stephanie Meyerling, Kellen Communications

19th Forum: “Powering Health: Health, Pharma & Wellness" March 18, 2013

Lisa M. Becker, Marina Maher Communications 
Jeff Piccarello ('97, '00), Edelman Corporate Health
Julissa Viano (’94), Celgene Corporation 

18th Forum: “Powering PR2: Tours, Tweets & Thinkers,” March 26, 2012

Liz Burke, DKC Public Relations, Marketing & Government Affairs 
Chi-Chi Millaway, KCSA Strategic Communications
Laure Salerno (’07), Rubenstein Public Relations

17th Forum: “Powering PR: Messages Around the World,” March 28, 2011

Tracey Gittere, Legendary Events
Janet Caputo, Tenthwave
Donald Miller, Harrison Liefer Dimarco Inc.
Theresa Jacobellis, Huntington Hospital

16th Forum: “Global PR: Messages Around the World,” March 22, 2010

Suzanne Bilello, UNESCO New York
Michael Morley, Edelman International
Peter B. Roche, International Press Review

15th Forum: “The Event: Gala Glamour & Good Works,” March 30, 2009

Dayna Ghiraldi, Big Picture Media
Matt Glass, Eventage Event Production, Inc.
Michele O’Mara, Solutions for Arts and Culture/NY City Ballet

14th Forum: “Earth Angels: Promoting Good Earth Practices,” March 31, 2008

Ed Birdie, New York Power Authority
Elaine Iandoli, Blue Ocean Institute
Geoffrey Southworth, ITAC
Kara Jackson, The Nature Conservancy

13th Forum: “Where PR and News Meet,” March 26, 2007

Mike Virgintino, American Red Cross of Greater New York
Diane McNulty, The New York Times
Joann Butler, Vidicom

12th Forum: “Uploading & Downloading: From PR to Print and Broadcasting, March 27, 2006

Sarah Shepard and Rosemary Gioia, The Business Wire
Jim Wicht, NAPS
Rob Odell, Medialink

11th Forum: “Governmental, Financial, and Media Relations,” March 14, 2005

Howard Bailen, Mercer Consulting
Sandra Fathi, Affect Strategies
Tony Signore, Alan Taylor Communications

10th Forum: Public Relations Careers, March 29, 2004

Joan Cear, G.S. Schwartz
Sherry Goldman, Goldman Communications
Gary Davis, World Wrestling Entertainment
Allen Morrison, Port Authority of NY/NJ

9th Forum: Targeting Audiences and Programs, March 31, 2003

Paul Lancey, New York Islanders
Deirdre Major, The Americana-Manhasset
Diane McNulty, The New York Times
Jeanine M. Boiko, Tweezerman Corporation

8th Forum: Public Relations in Entertainment and Sports, March 11, 2002

Alan B. Lewis, Acclaim Entertainment
Sue Aitchison, World Wrestling Entertainment

7th Forum: The Role of Public Relations in Beauty and Fashion, March 26, 2001

Susan Arnot Heaney, Avon Products, Inc.
Robert Schienberg, Marchon Eyewear Inc.
Holly Garman, Marina Maher Communications

6th Forum: Power of Public Relations in the Twenty-first Century, March 6, 2000

Gary Lewi, Rubenstein Associates Inc.

5th Forum: “Careers in Public Relations,” March 8, 1999

Joseph Mansi, KCSA Worldwide/Investor Relations
Connie F. LaMotta, The Direct Marketing Association/Association Management
Sarah Shepard, KCSA Worldwide/The New Graduate
Michael Virgintino, AT&T/The Agency and the Client

4th Forum: “The Power of Perceptions,” March 8, 1998

Harold Burson, Burson-Marsteller Inc.

3rd Forum: “Entertainment Public Relations,” March 3, 1997

Terrie M. Williams, The Terrie M. Williams Agency
Rosemary Tully, Esq., Mishkin & Tully (Entertainment Law)

2nd Forum: “The Sports Arena,” March 4, 1996

Ginger Killian, The Islanders;
Robert M. Gutkowski, Madison Square Garden
A.J. Carter, Newsday
Joe Goldstein, Joe Goldstein Public Relations

1st Forum: “Careers in Public Relations,” March 21, 1995

Peter Roche, Burson-Marsteller
Margaret Lynch, The Marcus Group
Donna C. George, Spectrum Information Technologies; and Kevin Ryan, Ryan & Ryan PR

Contact Us

Public Relations Program Director
Abby Dress, APR, Associate Professor of Public Relations
Phone: 516-299-2382 Fax: 516-299-3327
E-mail: abby.dress@liu.edu

CONTACT

College of Arts, Communications & Design
Christine Kerr, Ph.D.
Acting Dean and Professor
Christine.Kerr@liu.edu

Moreen Mitchell, J.D.
Assistant Dean
Moreen.Mitchell@liu.edu