COMMUNICATIONS

Minor in Public Relations


Undergraduate students at LIU Post who are pursuing a major in another subject area can apply specific elective courses (18 credits) toward a minor in public relations. A minor adds value to your degree and a competitive edge in the job market by providing you with additional skills and enhanced knowledge in another field of study. Prerequisites apply to these minors as well. Contact your academic and career counselor about further requirements and additional information.

Minor in Public Relations (18 credits)
Prerequisites may apply.

Required Public Relations Courses

 
PR 1 Introduction to Public Relations 3.00
PR 2 Public Relations Writing I 3.00
PR 20 Case Studies in Public Relations 3.00
PR 25 The Business of Public Relations 3.00

One of the following:

PR 29 The Business of Public Relations 3.00
PR 70 Research and Evaluation in Public Relations 3.00

Required Public Relations Elective
Three credits from PR course offerings (excluding PR 87 and 88) that do not require program director permission are required. Prerequisites may apply.

2.75 Overall GPA Required
Minimum Minor GPA is 2.75

Three credits from PR (excluding PR 87, 88, 89, and all CMA courses)
2.75 Overall G.P.A. Required.
Unit Requirements
The minimum Minor G.P.A. is 2.75

COURSE DESCRIPTIONS

PR 1 Introduction to Public Relations

This survey of the public relations field includes basic public relations principles as well as definitions, management models and procedures that are standard for the profession. The broad range of career paths and the functions of PR professionals within organizations, nonprofit or corporate, governmental agencies, associations and the agencies that serve them are covered. Starting with the history of public relations in the United States, the course includes the historical figures and their impacts, legal aspects, audience identification and strategies, as well as how communication is integrated in business through planning, research techniques.
Prerequisites: Prerequisite of ENG10 for English majors. Prerequisites of ENG 1 & 2 required.
3 credits
Frequency: Every Semester

PR 2 Public Relations Writing I

Public relations writing and techniques designed to obtain publicity are explored in this course. Students develop the analytical and writing skills required in the field. This writing course covers the styles and approaches required for writing press releases, photo captions, backgrounders, pubic service announcements, and media alerts. It covers what makes news, types of stories that interest media, and media information in general. Media and message targeting to appropriate audiences are examined and evaluated through the preparation of a press kit.
Co-requisites: PR 1, Every Semester, 3 credits

PR 20 Case Studies in Public Relations

This course uses cases as examples of the problems or opportunities that are presented to professionals. By analyzing them, students learn how best practices create effective communication programs from initial research, development of objectives, creation of targeted programs and evaluation initiatives Students work on teams on culminating projects which require research, situational analysis, appropriate audience(s) identification, and appropriate tactic/program recommendations with their rationales as solutions. Throughout the course, students reinforce their business writing, analysis, and creative problem-solving skills.
Prerequisite: PR 2, Every Semester, 3 credits

PR 25 The Business of Public Relations

Introducing the business side of public relations, this course covers the agency (consultant), in-house department (corporate, nonprofit or association) and entrepreneurial perspectives. In addition to business basics, practical knowledge of budgeting, billing, timesheets, research techniques, client/new business presentations, tracking methods and client relations are explored. Students also will develop writing and thinking skills essential to securing new business through a proposal preparation.
Prerequisite: PR 2, or permission of the program director. Every Semester, 3 credits

PR 29 Propaganda and Persuasion

An overview of the theories and history of propaganda and persuasion are explored in this course to prepare the student to recognize public relations uses of rhetoric and propaganda in today's messages and communication. Negative and positive aspects are analyzed.
Prerequisite: PR 1, Co-requisite: PR 2, Every Semester, 3 credits

PR 70 Research and Evaluation in Public Relations

Research and evaluation are critical to the public relations process. Using quantitative and qualitative methodologies, students evaluate the courses of action available, develop surveys for opinion research and analyze performance to determine how a program of action should be developed, what audiences should be targeted, appropriate message development, and ultimately if a program has met desired goals. The integration of research throughout the public relations planning process is stressed.
Prerequisite: PR 2 , Every Semester, 3 credits

Plus a three-credit PR elective or qualified substitution.
Though Public Relations courses with a PR prefix are preferred, students may choose: CMA 6 Media Ethics (if not used as a Public Relations required course)

CMA 7 Media Relations
CMA 40T Telecommunications Policy
CMA 40W Women in Media
CMA 94 Multimedia Project

or one of the following courses in the Art Department and use it for PR Elective credit:
ART 4 or CPGH 16 Photoshop
ART 30 Photography
CGPH 5 Layout design for non-majors
CGPH 26 Web design for non-majors

CONTACT

College of Arts, Communications & Design
Christine Kerr, Ph.D.
Acting Dean and Professor
Christine.Kerr@liu.edu

Moreen Mitchell, J.D.
Assistant Dean
Moreen.Mitchell@liu.edu