SCHOOL OF BUSINESS

B.S. in Fashion Merchandising


The B.S. in Fashion Merchandising program offers students with an eye for style a unique interdisciplinary program with experts at the helm and close proximity to New York City, affording entree to “fashion laboratories” where they can acquire experience in real-world environments.

The Fashion Merchandising curriculum allows students to combine a myriad of academic majors, such as marketing, public relations, management, economics, and journalism, with a Fashion Merchandising minor, giving them dual knowledge and skills that will enhance status with future employers.

Proximity to fashion centers has afforded LIU’s fashion students opportunities for jobs and internships in the industry and to interact with masters of the retailing and design universe, including the head of menswear for Ralph Lauren, executives from Macy’s, and President of the Americana Manhasset Deidre Costa Major.

The faculty is led by Cherie Serota, co-founder of an international apparel company whose experience includes work in the buying, fashion, and marketing offices at Saks Fifth Avenue and Henri Bendel. Her insider’s knowledge of the industry’s design, marketing, and management mechanisms, gained from developing a business that became a multi-million dollar, go-to brand for both everyday women and celebrities, make her classroom lectures a wealth of real-world knowledge.

With professionally-oriented coursework that covers sustainable practices, sourcing/supply chain management, pricing, digital marketing, social media, allocations, visual merchandising, special events, textile fundamentals, legal aspects, branding, licensing and export/import regulations, this major provides a solid grounding in the business of fashion merchandising, its practices and its management. This includes how to target audiences as well as identify and forecast trends in the industry. Nearby premiere luxury shopping destination partners and New York City’s fashion hub offerings and museums provide exciting opportunities for students to visit and test their interests first-hand in the industry through internships, experiential projects, and partnerships.

Admission Requirements

  • Incoming freshmen must have a solid B average (3.0 grade point average or 82 to 85) and an average SAT of 1000 (Math & Critical Reading combined) or ACT Composite of 20 or above.
  • Transfer students must have completed more than 24 college credits. A minimum college GPA of 2.0 is required for application review. If you have completed fewer than 24 credits, you must also submit high school transcripts and SAT/ACT scores.

Core Requirements

In addition to all major requirements, students pursuing the B.S. in Fashion Merchandising must satisfy all core curriculum requirements as follows:

POST 101

1 credit

First-Year Composition

6 credits

Economics/Political Science

6 credits

Fine Arts

6 credits (excluding all ART courses)

History/Philosophy

9 credits

Laboratory Science

8 credits (may be satisfied in major)

Language/Literature

6 credits

Mathematics

3 - 4 credits

Social Sciences

6 credits (may be satisfied in major)

Competencies

Computer, Library, Oral

For a more detailed listing of these requirements, see the core curriculum section of this bulletin.

Major Requirements

All courses required from the following:

FM 10

Introduction to the Fashion Industry

3.00

FM 12

The Business of Fashion Merchandising

3.00

FM 14

Math for Merchandising

3.00

FM 20

Buying for the Fashion Industry

3.00

FM 24

Fashion Trend Forecasting

3.00

FM 26

Importing and Exporting

3.00

FM 30

Advertising and Promotion in the Fashion Industry

3.00

FM 40

Fundamentals of Textiles

3.00

FM 50

Visual Merchandising and Display

3.00

FM 60

Fashion Law

3.00

FM 92

Capstone

4.00

Choose one of the following:

FM 36

Digital Marketing Tools

3.00

FM 38

Social Media Tools

3.00

Take both of the following:

MKT 11

Marketing Principles and Practices

3.00

MKT 14

Consumer Motivation and Behavior

3.00

Elective Fashion Merchandising Courses

Choose one from the following:

FM 32

Fashion Media

3.00

FM 34

Special Events

3.00

FM 36

Digital Marketing Tools

3.00

FM 38

Social Media Tools

3.00

FM 56

Branding

3.00

FM 70

Fashion Entrepreneurship

3.00

FM 72

The Fashion Stylist

3.00

FM 87

Fashion Merchandising Internship I

3.00

FM 88

Fashion Merchandising Internship II

3.00

FM 149

History of Style

3.00

Electives: Courses that are not being used to satisfy major or core requirements.


Credit and GPA Requirements

Minimum Total Credits: 129 (128 for transfer students)

Minimum Liberal Arts Credits: 65

Minimum Major Credits: 46

Electives: 18

Minimum Overall GPA: 2.50

Minimum Major GPA: 2.75


CONTACT

College of Management
Robert Valli, Dean
Library, Lower Level

LIUPostbiz@liu.edu