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B.S. in Business Administration (Concentration in Marketing)

Students in the classroomIn today’s fiercely competitive global economy, sophisticated marketing is often the key to the survival and continued growth of any business organization. The undergraduate program in marketing combines liberal arts courses with professional education in business, leading to the Bachelor of Science in Business Administration with a concentration in marketing. Within the 129-credit degree program, students learn to make strategic decisions regarding product design, product portfolio, distribution, pricing, advertising and promotion, sales, customer service, and other elements of the ever-changing marketing mix.

The College of Management at LIU Post is known for its distinguished professors, state-of-the-art facilities and strong network of successful alumni. Business majors take classes in a state-of-the-art academic environment. The College’s Center for Learning is equipped with wireless classrooms, two board rooms, a financial markets classroom, small seminar rooms and a student lounge. Students can increase their future job prospects by interning at corporations and organizations in New York City and on Long Island.

The Bachelor of Science degree in Business Administration is accredited by the prestigious AACSB International (The Association to Advance Collegiate Schools of Business). This means that your degree will be recognized around the world. The AACSB designation recognizes that you have received the highest quality preparation and skills in basic and advanced concepts of marketing and business administration.

Program Goals

  • Students will demonstrate the mastery of the principles of contemporary marketing management
  • Students will demonstrate the ability to understand all aspects of the marketing concept/customer orientation
  • Students will demonstrate the ability to understand all aspects of the marketing mix

About the Field

In this intensely competitive global marketplace, our well-rounded marketing graduates are scoring influential positions in the world's leading organizations. Whether you are a looking for an entry-level position with a bachelor's degree, or continuing your career at the executive level with the M.B.A., the knowledge and experience you gain as a LIU Post graduate will present you as a highly marketable strategist in several aspects of the profession, including:

  • Branding and Identity
  • Advertising Development and Strategy
  • Public Relations and Media Affairs
  • Organizational Behavior
  • Product Planning
  • Product Life Cycle Management
  • Costing and Pricing
  • Management
  • International Marketing
  • Global Information Technology
  • Industrial Marketing
  • Marketing Research
  • New Product Development
  • Logistics and Supply Chain Management
  • Distribution
  • Purchasing and Planning
  • Finance and Accounting
  • Operations
  • Sales Support
  • Competition and Market Analysis
  • Finance and Balance Sheet Analysis