SCHOOL OF ENTREPRENEURSHIP AND INNOVATION

BS Sports Management

New York City is home to one of the largest and most iconic sports markets in the world. Sports Management students will earn their degree while studying in the $500 billion sports industry market.

The Sports Management program trains students in all aspects of sports management and places them at the doorstep of the most successful and lucrative businesses in the sports world. Students will study a variety of disciplines, including business, marketing, communications and management, and will gain industry specific skills, such as representation, administration, branding, event planning, and public relations.

Students will have the opportunity to gain exceptional career experience before graduating through premier internship opportunities and access to the University’s global alumni network. Shark Nation is well represented in the sports world, and LIU alumni have risen to the heights of the sports industry.

QUALITIES THAT SET OUR PROGRAM APART:

  • Students will work with an elite faculty who are at the top of their professions. LIU’s Sports Management program is led by two-time Super Bowl Champion and former Giant’s player Perry Williams.
  • Students will learn from an exciting roster of visiting guests, from executives at leading talent agencies and professional leagues to network television producers and team radio broadcasters.

Program Curriculum

Course # Course Name Credits
Required Sports Management Courses
(42 Credits)
ACC 11 Accounting Principles I
3
FIN 11
Principles of Finance I  3
MAN 11 Principles of Management
3
MKT 11 Marketing Principles and Practices 
MAN 16 Business Communication 
ENT 101
Foundations of Entrepreneurship
MAN 31 Negotiation Strategy 3
SPM 140 Introduction to Sports Management 3
SPM 141 Facility Management
SPM 142 Sports Marketing 3
SPM 143  The Economics of Sports 3
SPM 144 Sports Law 3
SPM 145 Internship in Sports Management 3
SPM 146 Psychology of Sports 3
Liberal Arts and Sciences Electives 
(27-28 Credits)
Required Courses (which can be included in core or electives).
BIO 1 Foundations of Biology 3
CACJ 39 Sports Crimes 3
HE 205 Substance Abuse 3
NTR 10 Nutrition 3
ORC 1 Public Speaking 3
PHI 9 Business Ethics 3


Course # Course Name Credits
Required Core Courses 
(32-33 Credits)
POST 101 Post Foundations 1
FY First-Year Seminar 3
ENG 1** Writing 1 3
ENG 2** Writing 2 3
MTH 5 Quantitative Reasoning 3-4 
Choose one course from each of the five below course clusters and one additional course from one of the clusters.
Scientific Inquiry & the Natural World
4
Creativity Media & the Arts 3
Perspectives on World Culture 3
Self, Society & Ethics 3
Power, Institutions & Structures (ECO 10 Required) 3
One additional course from one of the five above clusters. (ECO 11 Required) 3
 Required General Electives 
(18 Credits from any course)

* Some courses may count as core and others as electives.

** In addition to ENG 1 and 2, students take at least 3 more writing intensive (WAC) courses as part of their major, core, or elective courses.  ENG 303 and 304 can satisfy the ENG 1 and 2 requirement for students in the Honors College.

Credit Requirements
Total Major Requirement Credits 42
Total General Elective Credits
18
Total Elective Liberal Arts & Sciences Credits 27-28
Total Core Requirement Credits 32-33
Total Degree Credits 120

Courses

ACC 11 Accounting Principles I

This course presents an introduction to fundamental financial accounting principles, concentrating on identifying, recording, and communicating the economic events of a business organization. This course studies the theory and practice of accounting. Topics covered during the semester include the balance sheet, income statement, and principles required to understand financial accounting systems. 
Credits: 3
Every Semester


BIO 1 Foundations of Biology I

An introduction to the basic biological principles underlying the ways in which living organisms function. Topics such as the scientific method, cellular metabolism, cell division, heredity, and genetic engineering will be covered. Three hours lecture, three hours laboratory. This course fulfills the Scientific Inquiry and the Natural World thematic cluster requirement in the core curriculum.
Credits: 4
Every Fall, Spring and Summer



CACJ 39 Sports Crimes

This course is a survey of violence and other deviance in sports and how they relate to society and criminal law. Special attention is given to the reduction of violence in sports as well as its defense. Hockey, baseball, football, soccer, basketball, boxing and horse racing are all discussed with respect to violence, drugs and gambling.
Credits: 3
On Occasion


ECO 10 Introduction to Microeconomics

This course discusses the important economic theories and concepts that facilitate understanding economic events and issues. Its main focus is on the choices made by consumers, producers, and governments, and there interactions of these choices. Topics include demand and supply, consumption, and production, competitive and non-competitive product markets, markets for resources, and welfare. This course fulfills the Power, Institutions, and Structures thematic cluster requirement in the core curriculum.
Credits: 3
On Occasion


ECO 11 Introduction to Macroeconomics

This course discusses the important economic theory and concepts that facilitate understating economic theories and concepts that facilitate understanding economic events and questions. Its main focus is on analyzing the behavior of important economic aggregates such as national income, unemployment, inflation, interest rates, exchange rates and economic growth.  The effects of the government's monetary and fiscal policies on economic growth and inflation are also examined. This course fulfills the Power, Institutions, and Structures thematic cluster requirement in the core curriculum. Prerequisite of ECO 10 is required.
Credits: 3
Every Fall, Spring and Summer


ENG I 

This course is the second in the accounting principles sequence. The first part of the course focuses on partnerships and the corporate form of business organization, including financial statement analysis and cash flow statements. Students are then introduced to managerial accounting concepts and how they can be used in fostering internal business decision-making. Information concerning the behavior of costs, profit planning, and budgeting is analyzed to enhance meaningful comprehension of managerial accounting. will provide students with a broad overview of IRD research. Topics to be covered include: general principles of theory, and concepts; research design, variables and hypotheses, citations and reference; international news sources and polling data; primary sources and repositories for diplomatic documents; a basic understanding of regression analysis; and the ability to create a research or policy paper as well as research reports. Prerequisite of ACC 11 is required.

Credits: 3
Every Semester


ENG 2  Writing II: Research and Argumentation

Writing II, a course in research and argumentation, focuses on scholarly research and the citation of information supporting sustained, rhetorically effective arguments. Building on the work of Writing I, this course addresses sensitivity to complex rhetorical and stylistic choices. Students will learn to use sources and resources effectively and ethically, including library holdings and databases, in service of scholarly arguments grounded in research. This course is required for all students unless exempted by Advanced Placement credit. Special sections are offered for students in the Program for Academic Success (P sections) and for non-native speakers (F sections). No Pass/Fail option. Prerequisite of ENG 1 is required.
Credits: 3
Every Fall, Spring and Summer



ENT 101 Foundations of Entrepreneurship

Introduction to the fundamentals of Entrepreneurship helps students gain an understanding of the business principles necessary to start and operate a business. Students will develop an awareness of the opportunities for new venture formation and develop the planning skills needed to open a new technology-based enterprise. Students will explore the traits and characteristics of successful entrepreneurs and, gain an awareness of knowledge needed in research, planning, operations, and regulations impacting investment readiness. They will learn strategies of business in management and marketing and the economic role of the entrepreneur in the market system. The course will cover all aspects of entrepreneurship and enterprise formation. By the end of the class students should be ready to start their own business from the ground up.     
Credits: 3
Every Spring



FIN 11 Principles of Finance I

This course provides basic principles by which the modern corporation manages its assets, controls its liabilities and raises new capital. Topics covered include the mathematics of finance, valuation and rates of return on securities, financial statement analysis, forecasting, planning and budgeting, working capital management, introduction to capital budgeting techniques, and cost of capital considerations.  Prerequisite or Co-requisite of ACC 11 is required or permission of Chair.

Credits: 3
Every Semester



FY  First-Year Seminar and Post 101

Provide an emphasis upon the intellectual transition to college, first-year seminars focus on oral communication and critical reading skills taught in the context of theme-oriented academic courses specifically designed to meet the needs of first-year students. The content of these courses varies by discipline, but each course is limited to twenty students and linked in a learning community with a section of Post 101. First-Year Seminars involve intensive faculty mentoring and provide a source of support and insight to students who are encountering the new responsibilities connected to college life. First-Year Seminars can also be used to fulfill major requirements or can be used as electives, including, in many cases, liberal arts electives. Post 101 is best understood a one-credit course preparing first-year students for the challenges of college life. It emphasizes engagement with the campus community as a preparation for engagement with the world as an active, informed citizen. Weekly hour-long class meetings emphasize a holistic approach to learning and introduce students to the behavior, foundational skills, and intellectual aptitudes necessary for success.
Credits: 4
Every Semester


HE 205 Substance Abuse & Related Issues*

This course is an examination of the uses of prescription, over-the-counter and consciousness altering drugs in contemporary America. Emphasis is placed on making improved health-related decisions when confronted by substance use. A non-judgmental approach is used to encourage students to discuss their experiences, attitudes and values related to drug usage. *May be taken and recognized as Liberal Arts credit.
Credits: 3
Every Fall and Spring




MAN 11 Principles of Management

This course introduces the student to management history, concepts, theories and practices. The managerial functions of planning, organizing, leading and controlling are examined.

Credits: 3
Every Semester


MAN 16 Business Communication

This course is designed to improve effective business communication with emphasis on individual and interpersonal skills building. Topics include, but are not limited to, determining appropriate style and tone in various types of written business communications; strengthening verbal effectiveness through the use of presentations and graphics; and learning to interpret and use non-verbal communication for greater impact. This course addresses the unique communication challenges that arise as a result of diversity, globalization and the pervasiveness of technology. Prerequisites: FIN 11, MAN 11, MAN18, MAN 11. Junior status.

Credits: 3
Every Fall, Spring and Summer


MAN 31 Negotiation Strategy

This course allows students to develop the ability to convey important points of view, by analyzing complex bargaining positions while applying the totality of intuition and learning gained through their educational and life experience. The delivery of this class is experiential. Students build advanced interpersonal, communication, presentation, and constructive conflict resolution skills through the use of business-specific, knowledge-intensive exercises and role-plays. The course is highly beneficial to students in the management major and is a very strong elective for personal development that can complement any major.

Credits: 3
Every Fall and Spring


MKT 11 Marketing Principles and Practices

This is the core-marketing course for the LIU Undergraduate Program and it also appeals to non-business-majors who are interested in marketing. The aim of the course is to provide a rigorous and comprehensive introduction to contemporary marketing practice. The participants learn how to analyze complex business situations, identify underlying problems and decide on courses of actions with the help of the modern marketing management techniques. The students learn the concepts and terminology of modern marketing management during lectures, cases and class discussions. Application of the marketing management concepts becomes the focus for the term project.

Credits: 3
Every Fall and Spring



NTR 10 Nutrition

In this course, students learn about the role of nutrition in improving health and applying these ideas to developing healthy eating patterns. They will understand how food choices and physical activity contribute to total well-being. Open to Non-Majors only.
Credits: 3
Every Fall and Spring



ORC 1 Public Speaking

This courses builds student confidence and skills in speaking in various face-to-face settings. Principles of speech composition and public address with emphasis on effective speaking and fundamentals of voice and diction are covered in this course. Students prepare and deliver short speeches to their peers on various assigned topics for critical analysis and feedback.
Credits: 3
Every Semester



PHI 9 Business Ethics

Why is business ethics important? Studies have shown that unethical business practices increase the risk of scandal, harm sales, and worsen productivity. But these only give us purely self-interested reasons to business ethically. In fact, the key question here is: what responsibilities or duties do companies and their employees have to society as a whole? Trying to separate our obligations to the job from our obligations to humanity often causes otherwise decent people to do indecent things – such as concealing the risks of dangerous or defective products, dumping toxic waste in close proximity to communities, and exploiting disadvantages people for cheap labor. Taking account of the complexities of doing business in a global economy, and using timely examples, this course demonstrates that we both can and must do business in a manner that exemplifies such virtues as responsibility, trustworthiness, respect, and good citizenship. This course fulfills the Ethics, Self, and Society thematic cluster requirement in the core curriculum.
Credits: 3
On Occasion



Post 101 and FY  First-Year Seminar

Provide an emphasis upon the intellectual transition to college, first-year seminars focus on oral communication and critical reading skills taught in the context of theme-oriented academic courses specifically designed to meet the needs of first-year students. The content of these courses varies by discipline, but each course is limited to twenty students and linked in a learning community with a section of Post 101. First-Year Seminars involve intensive faculty mentoring and provide a source of support and insight to students who are encountering the new responsibilities connected to college life. First-Year Seminars can also be used to fulfill major requirements or can be used as electives, including, in many cases, liberal arts electives. Post 101 is best understood a one-credit course preparing first-year students for the challenges of college life. It emphasizes engagement with the campus community as a preparation for engagement with the world as an active, informed citizen. Weekly hour-long class meetings emphasize a holistic approach to learning and introduce students to the behavior, foundational skills, and intellectual aptitudes necessary for success.
Credits: 4
Every Fall and Spring



SPM 140 Introduction to Sports Management

This course focuses on the basic philosophy, function, and principles of sports at all levels. Students will be exposed to the various career options plus their attendant roles and responsibilities.
Credits: 3
Every Fall and Spring



SPM 141 Facility Management

This course will focus on planning, designing and financing of athletics facilities. In addition attention is accorded to the primary goals and objectives of facility managers. A prerequisite of PE 140 or instructor's permission is required.
Credits: 3
Every Fall




SPM 142 Sports Marketing

This course focuses on the process of designing and implementing activities for the promotion and distribution of a sport product to a consumer. The principal steps in developing a marketing plan are outlined. A prerequisite of PE 140 or instructor's permission is required.
Credits: 3
Every Spring



SPM 143 The Economics of Sports

This course will analyze contemporary sports using an economic approach. Issues such as the remuneration of professional athletes, the impact of competitive balance on team profits, the dichotomy and possible exploitation of student-athletes, and the pricing of television rights are subjected to economic analysis. Antitrust legislation and public financing of facilities are also critically examined. Cross listed with ECO 38. A prerequisite of PE 140 or instructor's permission is required.
Credits: 3
Every Fall and Spring



SPM 144 Sports Law

This course will provide the student with a concentrated foundation for understanding the law and its relationship to organized athletics and sports management. Specific topics that will be highlighted include the impact of antitrust laws, personal service contracts, labor law, injury and liability, gender equity and sexual harassment. An examination of the role of legal services within the realm of sports organizations will be covered. A prerequisite of PE 140 or instructor's permission is required.
Credits: 3
Every Spring



SPM 145 Internship in Sports Management

In this course, internships will serve as a planned program of research observation, study and participation in any variety of field settings pertaining to the area of sports management at the college professional level or in recreation advertising, marketing, facilities management, manufacturing, and the like. This experience will enrich and inform classroom study via hands-on practical experience. Internships will by arranged by the student and approval must be obtained from the Director prior to commencement of the internship. A faculty advisor will be appointed to oversee the internship experience. A prerequisite of 12 credits in Sports Management Minor is required.
Credits: 3
Every Fall and Spring




SPM 146 Psychology of Sports

An introduction to the psychological factors that are important for athletic and team functioning in sports. Students will explore key theories and research across a range of psychological topics relevant to athletes and teams, and examine relationships between psychological factors and how they influence sports performance. Psychological factors that affect sports participation and the application to practical sports situations.
Credits: 3
Alternate Semesters



 

 

 


CONTACT

College of Management
LIUPostbiz@liu.edu