Entrepreneurial thinkers create value in society using innovation under conditions of uncertainty. The ability to think entrepreneurially is critical for all students, regardless of their major or their career plans. The entrepreneurship program at LIU Brooklyn is designed to engage students to think entrepreneurially while they learn how to execute on their vision efficiently and effectively.
The entrepreneurial process requires students to ask tough questions about the nature of their venture using skills developed throughout the business core. What are the benefits of the product or service and how is it differentiated from the competition? What is the target market and how will it be penetrated? How will the product or service be produced? What personnel are required and how will they be managed? What are the risks of the venture and what can be done to reduce them? What are the financial implications of the plan? What resources, including funding, are required?
The best way to understand the entrepreneurial process is to take a hands-on, experiential approach. In this major, students will interact extensively with the business community both inside and outside the classroom and produce a plan that is both defensible to potential investors and actionable in the real world.
There are three ways to study entrepreneurship at LIU Brooklyn. At the undergraduate level, there is a major and a minor available.
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