Bachelor of Science

Sports Management

New York City is home to one of the largest and most iconic sports markets in the world. Roc Nation Sports Management students earn their degree while studying in a top market in the $500 billion sports industry.

The Sports Management program trains students in all aspects of sports management and places them at the doorstep of the most successful and lucrative businesses in the sports world. Students study a variety of disciplines, including business, marketing, communications and management, and gain industry specific skills, such as representation, administration, branding, event planning, and public relations.

Students have the opportunity to gain exceptional career experience before graduating through premier internship opportunities and access to the University’s global alumni network. Shark Nation is well represented in the sports world, and LIU alumni have risen to the heights of the sports industry.

Qualities that Set Our Program Apart:

  • Students work with an elite faculty who are at the top of their professions. LIU’s Sports Management program is led by two-time NFL Super Bowl Champion and former New York Giant’s player, Perry Williams.
  • LIU’s location in the heart of Downtown Brooklyn gives students direct access to a wide variety of renowned sporting events, venues, media companies and professional and collegiate teams.
  • Students learn from an exciting roster of visiting guests, from executives at leading talent agencies and professional leagues to network television producers and team radio broadcasters.

    Major Requirements

    Course # Course Name
    Major Requirements
    SPM 100 Introduction to Sport Management
    ACC 110 Accounting for Non Business Majors
    SPM 186 Facility Management and Event Planning
    SPM 191 Leadership in Sport Management
    SPM 200 Sport Law
    ESW 206 Customer Relations in Sport Management
    SPM 216 Professional Selling and Communications for Sports
    SPM 276 Sports Entrepreneurship
    SPM 286 Sports Finance
    SPM 296 Digital Sports Media and Marketing
    SPM 306 Sports Branding, Sponsorship and Promotions
    SPM 316 Global Sports
    SPM 326 ESports and Alternative Sports
    SPM 336 Sports Betting and Fantasy Sports
    SPM 366 Sports Management Internship
    SPM 376
    Sports Marketing and Public Relations
    SPM 386 Sports Analytics
    ANT 112 Race and Ethnicity

    Core Requirements

    Course # Course Name Credits
    English Composition
    ENG 16/16C English Composition 3
    English Literature
    Select one (1) course from the following:
    ENG 61 European Literatures I 3
    ENG 62 European Literatures II 3
    ENG 63 American Literatures 3
    ENG 64 Global Literatures 3
    History
    Select one (1) course from the following:
    HIS 1 Perspectives in Pre-Modern World History 3
    HIS 2 Perspectives in Modern World History 3
    Philosophy
    PHI 60 Philosophical Explorations 3
    Speech
    SPE 3 Oral Communication 3
    Mathematics
    Select one (1) course from the following, unless major requirements list specific Math courses:
    MTH 15 Math Tools and Their Use 4
    MTH 16 Finite Mathematics 3
    Science Lab-Based Course
    Select one (1) course from the following:
    BIO Biology 4
    CHM Chemistry 4
    PHY Physics 4
    Foreign Language
    Select one (1) course from the following:
    SPA 11 Introductory Spanish I 3
    SPA 12 Introductory Spanish II 3
    ITL 11 Introductory Italian I 3
    ITL 12 Introductory Italian II 3
    FRE 11 Introductory French I 3
    FRE 12 Introductory French II 3
    Visual and Performing Arts
    Select one (1) course from the following:
    ART 61 Introduction to Visual Art 3
    DNC 61 Dance Through Time 3
    JOU 61 Journalism, Social Media, and You 3
    MA 61 Media Arts and Technology 3
    MUS 61 Music and Culture 3
    THE 61 The Theatrical Vision 3
    Social Sciences I
    Select any introductory course from the following:
    Anthropology, Economics, History, Political Science, Psychology, Sociology 3
    Social Sciences II
    Select any introductory course from the following:
    Anthropology, Economics, History, Political Science, Psychology, Sociology 3

    Courses

    SPM 176 Introduction to Sport Management
    Through learning activities, professional profiles, case studies and international examples, students gain a strong foundation in diverse areas in the field of sports management. This includes ethical, and legal aspects of sports management, publicity and public relations, finance, critical thinking and sport management research. This will be accomplished through lectures, guest speakers and class discussions.
    Credits: 3
    Every Fall



    SPM 186 Sport Facilities Management
    A study and systematic guide to the management issues and practical problems that sports managers must address to ensure financial, sporting and ethical success. The course will cover feasibility assessment, market research, event bidding and branding, risk analysis, contract and project management, corporate structure, budgeting as well as economic, social, community and environmental issues. The course will consist of both classroom and field experience. Students will be required to devote approximately 10 hours outside of class toward managing an on-campus NCAA Division I sports event. The students will be assigned a project that will require them to attend the event and all related functions, such as preparing the facility, managing ticket sales, promotions and marketing the event. The pre-requisite of SPS 176 is required.

    Credits: 3
    Every Spring



    SPM 191 Leadership in Sport Management
    This course examines the successful and powerful leadership methods of legendary coaches such as John Wooden and Mike Krzyzewski. Students learn how to put into practice their values, principles and lessons into the business of sport, including developing team culture, striving for personal excellence, improving productivity and building trust and relationships. Students will develop the skills to assess the strength of an organization as well as identify and address the areas of need and growth. The main topics of the course will include: communication, decision making, managing change, motivation, staffing and teamwork. Students will stay current with leadership and management issues in sports as reported in the New York Times, Sport Business Journal, USA Today, and other publications. Each week, we will discuss the application of reading assignments to breaking sports news stories. Guest speakers from the world of sports will be invited to share their leadership philosophy and experience with the class.
    Credits: 3
    Every Fall



    SPM 196 Leadership & Management in Nonprofit Organizations
    This course is especially suited for students studying leadership and management within health, social and recreation/leisure service programs. Leadership and Management in Nonprofit Organizations delivers viable and attractive career alternatives in management. This course will educate and expand the student’s knowledge of the many career choices and options that exist for administrators in the nonprofit world. It will provide excellent direction and guidance for the manager and will help professionally prepare the student in their pursuit of best practices. Content areas will include: Leadership, Management and Supervision of staff and volunteers, Human Resources & Personnel, Business operations, Preparing budgets and financial? management, Facility Management, Program Development in areas of Health, Social and Recreational/Leisure programs and Special Event management.
    Credits: 3
    Cross-Listings: HS 396, SPM 196, SPS 196
    Every Fall



    SPM 200 Sport Law
    Professional and amateur sports have attained great importance both in America and internationally. concomitant with this growth is the growth and sophistication of business and legal issues. This class will provide an extensive overview of the legal principles and business models and rules governing the sports industry and the legal controversies and policy considerations surrounding those rules. This class is not intended to be a law school class, but rather an application of legal concepts important for sports managers. Five major themes are explored: (1) The law and internal regulations applicable to professional and amateur sports bodies. This involves a focus on the structure and powers of sports leagues, athletic federations, and the Olympic movement; (2) Contractual issues in professional and amateur sports, including sponsorship, endorsement, licensing and stadium signage and concessions; (3) The importance of antitrust and labor law; (4) Legal issues involving injury and risk management; and (5) Intellectual property and broadcast/Internet. Note that the ethical questions in sports decisions making will permeate throughout the class. Though the law can explicitly require certain types of decisions, the role of ethics is far more subjective.
    Credits: 3
    Every Fall



    SPM 244 Principles of Sports Marketing
    The application of the principles of promotion and marketing to the sports and fitness industry, including the areas of professional sports, corporate fitness, college athletics, clubs and resorts. Pre-requisites of SPM 176 and 191 are required.
    Credits: 3
    Every Spring



    SPM 265 Field Experience in Sports Management
    This course is an opportunity for Sport Management students to gain practicum experience, apply classroom theory, refine skills and build a professional network in a Sport Management setting. Practical experience will be gained in a sport industry, including but not limited to marketing, sales, public relations, operations, event planning, and event management. Each student will work closely with their site supervisor and faculty adviser to complete assignments. Students will be required to attend all classes and complete a minimum of 90 hours at their field experience site. This course may require additional hours other than the standard meeting times listed in the schedule of classes.
    Credits: 3
    Every Semester



    SPM 266 Internship in Sport Management
    This is an individually arranged course that combines work experience with a related academic or creative project. The course is intended to afford students an opportunity to apply theoretical classroom information in a real world environment, and develop skills beneficial to students seeking careers in sport management. The internship requires a minimum of 240 hours, but students may need to perform additional hours based on the decision of the internship site.
    Credits: 3
    Every Fall, Spring and Summer



    Perry Williams

    On a team of stars, Perry was an unsung hero and silent leader of the New York Giants Football team for eleven seasons (1983-1994) as the starting right corner back for one of the most storied and dynamic defenses in the National Football League history, culminating with two NFL Super Bowl Championships. Impressively, Perry holds the record for the most games played as a defensive back in the history of the Giants. Perhaps Perry’s greatest accomplishment as a New York Giant was not his all-pro honors or Super Bowl Championships, but rather, that he was a benefactor and now a director of outreach programs for the New York Giants Degree Completion Program at Fairleigh Dickinson University, which has since become the model adopted by the National Football League and its member teams for the benefit of its players. Perry has been the recipient of the Sports Ethic Fellow Humanitarian Award and Platinum Minds Community Leaders Award. Perry is the Director of Sports Management Program at Long Island University.


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