Technology, Innovation, and Computer Science

B.S. in Entrepreneurship


Entrepreneurial thinkers create value in society using innovation under conditions of uncertainty. The ability to think entrepreneurially is critical for all students, regardless of their major or their career plans. The entrepreneurship program at LIU Brooklyn is designed to engage students to think entrepreneurially while they learn how to execute on their vision efficiently and effectively.

The 120-credit B.S. in Entrepreneurship teaches students how to prepare and execute a comprehensive strategy for launching a new venture. The venture can be in any organizational context – large or small, new or existing, non-profit or for profit. The entrepreneurial process of value creation through innovation remains the same regardless of the context or the ultimate goal. Although people often assume that the focus of entrepreneurship is on starting for-profit businesses, learning the entrepreneurial process will help you to think more strategically in all of your endeavors.

The best way to understand the entrepreneurial process is to take a hands-on, experiential approach. In this major, students will interact extensively with the business community both inside and outside the classroom and produce a plan that is both defensible to potential investors and actionable in the real world.


Program Curriculum

Course # Course Name Credits
Required B.S. in Entrepreneurship Courses
 (44 Credits)
ACC 110  Accounting for Business Majors 3
BUS 101 Introduction to Business in the 21st Century 3
BUS 110 Foundations of Business Information Systems 3
BUS 228 Business Statistics l 3
BUS 229 Business Statistics ll 3
FIN 201 Financial Markets and Institutions 3
FIN 202 Introduction to Corporate Finance 3
IBU 221 International Business 3
LAW 201 Business, Law and Society 3
MAN 201 Principles of Management 3
MAN 231 Managerial Communications 3
MKT 201 The Fundamentals of Marketing 3
ENT 200 Entrepreneurship and Innovation 3
ENT 301 Developing a New Venture Value Proposition 3
ENT 302 Developing a New Business Model 3
ENT 303 Entrepreneurial Consulting 3
ENT 304  New Venture Planning 3
BUS 401 Business Policy
3
 Advanced Business Electives
(9 Credits)
 Choose three (3) advanced business courses numbered over 300
 Orientation
(1 Credit)
 FYS 01 First-Year Seminar 1


Course # Course Name Credits
Required Core Courses
(34-35 Credits)
English Composition
ENG 16/ ENG 16C English Composition 3
English Literature
Select one (1) course from the following:
ENG 61 European Literatures I 3
ENG 62 European Literatures II 3
ENG 63 American Literatures 3
ENG 64 Global Literatures 3
History
Select one (1) course from the following:
HIS 1 Perspectives in Pre-modern World History 3
HIS 2 Perspectives in Modern World History 3
Philosophy
PHI 60 Philosophical Explorations 3
Speech
SPE 3 Oral Communication 3
Mathematics
Select one (1) course from the following, unless major requirements list specific Math courses:
MTH 15 Math Tools and Their Use 4
MTH 16 Finite Mathematics 3
Science Lab-Based Course
Select one (1) course from the following:
BIO Biology 4
CHM Chemistry 4
PHY Physics 4
Foreign Language
Select one (1) course from the following:
SPA 11 Introductory Spanish I 3
SPA 12 Introductory Spanish II 3
ITL 11 Introductory Italian I 3
ITL 12 Introductory Italian II 3
FRE 11 Introductory French I 3
FRE 12 Introductory French II 3
Visual and Performing Arts
Select one (1) course from the following:
ART 61 Introduction to Visual Art 3
DNC 61 Dance Through Time 3
JOU 61 Journalism, Social Media, and You 3
MA 61 Media Arts and Technology 3
MUS 61 Music and Culture 3
THE 61 The Theatrical Vision 3
Social Sciences I
Select any introductory course from the following:
Anthropology, Economics, History, Political Science, Psychology, Sociology 3
Social Sciences II
Select any introductory course from the following:
Anthropology, Economics, History, Political Science, Psychology, Sociology 3
 Required General Electives
(31-32 Credits from any courses)

Credit Requirements*
Total Major Requirement Credits 44
Elective Major Credits 9
Total Orientation Credits 1
Total Core Requirement Credits 34-35
Total General Elective Credits 31-32
Total Degree Credits 120

*Please note: Minimum Advanced Credit Requirement: 48

Courses

ACC 110 Accounting for Business Majors

This course is a survey of financial and managerial accounting for majors other than accounting.  The course includes an overview of accounting responsibilities of the manager, including budgeting and decision-making.  In addition, the course covers accounting procedures, preparation and the interpretation of financial statements and the need and procedures for internal controls.

Pre-requisite: BUS 101; Co-requisite: BUS 110

Credits: 3    

Every Fall


ART 61 Introduction to Visual Art

In our increasingly visual culture, it is important to look critically at the imagery that surrounds us. It is equally important to experience and understand art from many cultures and time periods so we may appreciate the wide variety of artworks created by people around the world, from past to present. Students will learn to analyze both form and content in art and communicate their understanding to others. Students will see and discuss a broad selection of art at museums, galleries, online, and in the classroom. The class will also engage in hands-on studio projects and explore a range of materials and personal artistic expression.

Credits: 3

All Sessions



BUS 101 Introduction to Business in the 21st Century

This is an introductory course that provides a broad and comprehensive view of today's businesses in a dynamic, technology-driven global economy.  This course provides a survey of the field of business and consists of specific topics including: starting a small business, satisfying customers, managing operations, motivating employees and building self-managed teams, developing and implementing customer-oriented marketing plans, managing information, managing financial resources, and exploring ethical and social responsibilities of American businesses.

Credits: 3

Every Fall & Spring



BUS 110 Foundations of Business Information Systems

This course focuses on the key components of information systems--people, software, hardware, data, and communication technologies--and how these components can be integrated and managed to create competitive advantage. The course helps students develop practical competencies in the use of various computer systems and software and provides a theoretical and practical introduction to systems and development concepts, technology acquisition, and various types of application software which are essential to be competitive.

Credits: 3

Every Fall and Spring



BUS 228 Business Statistics I

A study of the foundations in statistical methods as they apply to the analysis of business conditions and projections. Topics covered include: graphic and tabular representations, measure of central tendency and dispersion, probability, binomial and normal distributions, sampling distributions and hypothesis testing, simple regression and correlation analysis, and index numbers. The pre-requisite of MTH 16 or MTH 30 or MTH 40 is required.

Credits: 3

Every Fall


BUS 229 Business Statistics II

This course prepares students to apply statistics and probability concepts to business decisions. Students learn important criterion for developing effective research questions, including the creation of appropriate sampling populations and instruments. Other topics include descriptive statistics, probability concepts, confidence intervals, sampling designs, data collection, and data analysis including parametric and nonparametric tests of hypothesis and regression analysis. The pre-requisite of BUS 228 is required.

Credits: 3

Every Spring


BUS 401 Business Capstone Experience

Students integrate and apply the functional knowledge and management skills that they have been developing throughout their program to a real-world business problem. Working in multi-disciplinary teams, students perform a comprehensive analysis of the business problem or opportunity and develop a coherent, viable, and defensible strategy. Pre requisite: Senior Standing (completion of minimum 90 credits)

Credits: 3

Every Spring


DNC 61 Dance Through Time

A look at dance in its time and place, with an eye to simultaneous development of corresponding art forms, lifestyles and government involvement in the arts. A survey is offered of the many forms that dance encompasses through an understanding of style, content, and time and place of origin, most lectures will be accompanied by videos, studio work or any of the previous combination. Satisfies the core art 61 requirement.

Credits: 3

Every Fall and Spring


ENG 16 English Composition

English 16 seeks to initiate a dialogue among students that leads them to write with more than their own "personal" position in mind: the readings and classroom discussions give the sense that they are entering an ongoing conversation of consequence. To this end, students in English 16 are required to integrate the thoughts and words of other writers into their own essays. Both in relation to their own experience and to a text or set of texts, student writers in English 16 learn how to articulate and develop a sophisticated argument within a specific rhetorical situation. Three classroom hours per week. Part of Core requirement. One of the following prerequisites is required:  ENG 14; 

  • Placement Exam

  • 610 or higher on Evidence Based Reading & Writing SAT

  • 30 or higher on Reading SAT

  • 25 or high on ACT Assessment; 31 or high on Writing & Language SAT

Credits: 3

Every Semester


ENG 16X English Composition for Nonnative Speakers

English 16X is a course parallel to English 16 for nonnative speakers who needs additional work in English as a Second Language. Three hours per week. Letter grades and U. This course has an additional fee. The pre-requisite of ENG 14X or the placement exam is required.

Credits: 3

On Occasion


ENG 61 European Literatures I

An examination of significant works of literature from Ancient Greece and Rome and Medieval and Renaissance Italy, France, Germany and England. Intensive readings from epics, sacred books, poems, plays and tales -- arranged chronologically or thematically. All texts read in English. Pre-requisite of ENG 16 is required.

Credits: 3

Every Semester


ENG 62 European Literatures II

An examination of significant works of European literature, from the 18th Century to the present.

Intensive readings from a wide representation of texts - novels, poems, plays and essays – arranged chronologically or thematically. All texts read in English. Pre-requisite of ENG 16 is required.

Credits: 3

Every Semester


ENG 63 American Literatures

A survey of the literatures and traditions of the United States from Colonial times to the present, with attention paid to the larger context of literary traditions across all the Americas - North America, the Caribbean, Latin America. Arranged chronologically or thematically. All texts read in English. Pre-requisite of ENG 16 is required.

Credits: 3

Every Semester


ENG 64 Global Literatures

Drawing primarily from the literatures of Africa and Asia, each section focuses on at least two

geographical areas, such as Western Africa, China, India, Japan, Southeast Asia or the Pacific Islands. Broad sweeps of time may be covered or specific periods of high cultural achievements such as the Tang Dynasty, Medieval Japan or West Africa before the European invasion may be highlighted. Topics for individual sections will appear in the Schedule of Classes. All texts read in English. Pre-requisite of ENG 16 is required.

Credits: 3

Every Semester


ENT 200 Entrepreneurship and Innovation

This course is designed to stimulate interest in entrepreneurship in general and in particular, instruct students about business startups and disruptive technologies. Class instruction will include readings, case studies, field trips, and/or guest speakers. Examination of the literature of entrepreneurial behavior while focusing on several high visibility industries/businesses as well as local entrepreneurs will be covered.

Credits: 3

Every Fall and Spring



ENT 301 Developing a New Venture Value Proposition
This course will focus on key marketing strategies relevant for new ventures.  Students will: (1) apply marketing concepts to entrepreneurial company challenges; and (2) understand the special challenges and opportunities involved in developing marketing strategies. Students will develop a comprehensive entrepreneurial marketing plan over the semester, selecting either their own business idea or an actual company's project, and choosing to work in teams or individually. Prerequisite: ENT 200 is required.
Credits: 3

Every Fall


ENT 302 Developing a New Business Model
This course will focus on financing new ventures and existing businesses. The course addresses key questions which challenge all entrepreneurs: how much money can and should be raised; when should it be raised and from whom; what is a reasonable valuation of the company; and how funding should be structured.  The course aims to prepare students for these decisions, both as entrepreneurs and venture capitalists. Prerequisite: ENT 200 is required.
Credits: 3
Every Spring


ENT 303 Entrepreneurship Seminar

This course is for students who have already developed a business plan/marketing plan.  Students will: (1) review business plans independently and/or as part of a case analysis, (2) review their own business plan and plans of their classmates, (3) have their plan reviewed by members of the business community and then rework the plan based upon their feedback, and (4) finalize their plans for presentation to a panel of "experts". Prerequisites: ENT 301 and ENT 302 are required.

Credits: 3

Every Spring



ENT 304 New Venture Planning

This is the capstone course for entrepreneurship majors. In this course, students will assimilate what they have learned in their previous entrepreneurship courses to produce a professional, actionable plan for a new business venture. The pre-requisites of ENT 200, 301 and 302 are required or permission of the Instructor.

Credits: 3

Every Spring



FIN 201 Financial Markets and Institute
This course is designed to familiarize students with the U.S. financial system - its financial institutions, financial markets, and financial instruments and its relationship to the aggregate economy with which the manager must interact when making financial or investment decisions on behalf of companies, nonprofit institutions, government agencies or individuals. Requisites ACC 111, MTH 16 or MTH 30 OR BUS 101, BUS 110, MTH 16, or MTH 30.ACC 111, MTH 16 or MTH 30 OR BUS 101, BUS 110, MTH 16, or MTH 30.

Credits: 3

Every Fall and Spring


FIN 202 Introduction to Corporate Finance

This course is designed to familiarize students with the theory of value and financial decision making in the firm relating to financial analysis and planning, working capital management, investing in fixed assets, and the long-term financing of assets - concepts that apply to any type of company or nonprofit institution. The pre-requisite of FIN 201 is required.

Credits: 3

Every Spring


FRE 11 Introductory French I

Introductory speaking, reading and understanding French with emphasis on contemporary culture.

Credits: 3

Every Fall and Spring


FRE 12 Introductory French II

Introductory speaking, reading and understanding French with emphasis on contemporary culture. Pre-requisite of FRE 11 is required.

Credits: 3

Every Fall and Spring


HIS 1 Perspectives in Pre-modern World History

A thematic approach to topics in World History that examines content from the history of civilization in at least two geographical regions (Africa, the Americas, Asia, the Middle East or Europe) up to the Modern Era (c. 18th century). All courses are aimed at discovering the nature of historical inquiry, including both an examination of historical facts, and also the importance of perspective, context, and causality in the creation of a historical argument. Topics will be chosen by the faculty member.

Credits: 3

All Sessions


HIS 2 Perspectives in Modern World History

A thematic approach to topics in World History that examines content from the history of civilization in at least two geographical regions (Africa, the Americas, Asia, the Middle East or Europe) from 1500 to present. All courses are aimed at discovering the nature of historical inquiry, including both an examination of historical facts, and the importance of perspective, context, and causality in the creation of a historical argument. Topics will be chosen by the faculty member.

Credits: 3

All Sessions


ITL 11 Introductory Italian I

Introductory speaking, reading and understanding Italian with emphasis on contemporary culture.

Credits: 3

Every Fall


ITL 12 Introductory Italian II

Introductory speaking, reading and understanding Italian with emphasis on contemporary culture. Pre-requisite of ITL 11 is required.

Credits: 3

Every Spring


JOU 61 Journalism, Social Media & You

Examines a wide range of news shared through social media, with attention to the political, economic, democratic, and satirical motives of diverse media creators. Considers the role of new technologies and the proliferation of fake news, propaganda, hoaxes, rumors, and advertising on the Internet. Explores principles and practices of credible journalism, such as objectivity and balance. Students develop news-literacy skills and learn to evaluate and curate their social-media newsfeeds. Satisfies the Arts core requirement.

Credits: 3

Every Fall and Spring


LAW 201 Business, Law, and Society
This course explores the legal and social contexts within which businesses operate and the interaction between business entities and the American legal system. Students examine various areas of law that are inherently associated with operating a business enterprise, workplace issues, regardless of career path, and transactions that are commonplace in their daily lives. Topics include, but are not limited to, laws pertaining to contracts, sales, torts, antitrust, securities regulations, employment discrimination, as well as ethics, and the legal aspect of different business entities forms. Pre-requisite: BUS 101; Co-requisite: BUS 110
Credits 3
Every Fall


MAN 201 Principles of Management
This course presents the process of managing as a rational and orderly activity leading to optimal results. Salient topics given special emphasis are environmental opportunities and constraints, entrepreneurship, planning and control, formal organization structure, the multidimensionality of organizations, individual and interpersonal behavior, and executive decision making. Prerequisite: BUS 101 is required.
Credits: 3
Every Spring


MAN 231 Managerial Communications

A vital skill of any aspiring business executive is the ability to write clearly and concisely. In every field of business the emphasis is on communication both within the organization as well as outside it. This course develops the student's ability to read critically, to evaluate information, to present evidence to support conclusions, and to make recommendations in an effective written business style. This is a Writing-Across-the-Curriculum (WAC) Course. Prerequisites: SPE 3 or 3X or HSP 21, HEG 21 and HEG 22

Credits: 3

Every Spring


MKT 201 The Fundamentals of Marketing

A detailed and critical analysis of the nature and purpose of marketing designed to give the student an overall view of the field. This course emphasizes the importance of integration and coordination of marketing activities so that practice and procedure can be geared to understanding effective operations. Consideration is given to such areas as the consumer and the market, product planning and development, distribution structure, pricing, marketing research, advertising and sales promotion, and the marketing of industrial goods and services. A fundamental approach to the area of model construction in marketing is also examined. The pre-requisite of BUS 101.

Credits 3

Every Spring


 MTH 16 Finite Mathematics

Selected topics from matrix algebra, linear programming, consumer mathematics, probability,

sets and counting techniques. Students who have taken MAT 15 or 11Y are exempt from MAT 16. One of the following prerequisites is required:

  • DSM 09

  • MW 9

  • Placement Exam

  • 500 or higher on MATH SAT

  • 22 or higher on ACT Assessment

Credits: 3

All Sessions 


MUS 61 Music and Culture

An introduction to musical styles that places music in its cultural context: history, painting, literature and ideas. To enhance the capacity to understand and enjoy music of every kind, the course begins with the elements of music that a composer combines in distinctive and characteristic ways to form a musical composition. Satisfies the core arts requirement.

Credits: 3

Every Semester 


PHI 60 Philosophical Explorations

PHI 60 is an integrated core course that introduces students to the basic concepts and methods of

elementary logic and philosophical inquiry, while emphasizing the critical intellectual skills needed both in philosophical reflection and in coping with the many practical challenges of modern living. Students will learn to avoid common fallacies in

informal reasoning and argumentation, to distinguish good from bad reasoning generally, and

to engage in general problem solving, productive dialogue, and effective communication. They will engage in responsive and critical writing, while being guided in close reading and discussion of important philosophical texts from ancient times and the modern world. They will also become acquainted with some major traditions of ethical thought and the central problems of contemporary moral philosophy, while sharing, examining, sharpening and refining their own ethical sensibilities and values. The course as a whole will aid them in becoming more informed, methodical, and incisive thinkers, better able to exercise their voices as active citizens in the public sphere.

Credits: 3

Every Semester 


PHI 61

 


PHI 62

 


SPA 11 Introductory Spanish I

Introductory speaking, reading, writing and understanding Spanish.

Credits: 3

Every Fall, Spring and Summer 


SPA 12 Introductory Spanish II

Introductory speaking, reading, writing and understanding Spanish. Pre-requisite: SPA 11,

HLS 21 or its equivalent. The pre-requisite of SPA 11 or HLS 21 is required.

Credits: 3

Every Fall, Spring and Summer 


SPE 3 Oral Communication

An introduction to communication theory and interpersonal skills. Students develop oral

presentation techniques, including public speaking, group discussion and oral readings. Evaluation of individual student speech through analysis of voice

and diction is conducted.

Credits: 3

Every Semester 


THE 61 The Theatrical Vision

This core course gives students an overall experience and understanding of the art and craft

of Theatre and the process of making it happen. Students learn about the history of theatre, the

visual and kinesthetic elements of production and performance, the audience as spectators, how to read and analyze plays and the use of space in creating the theatre experience for both performer and audience.

Credits: 3

Every Semester

CONTACT

School of Business, Public Administration & Information Sciences

Ray Pullaro, Dean

718-488-1130
Ray.Pullaro@liu.edu