The B.A. in Journalism provides skills and experience for for media careers in print, broadcast, digital and multimedia journalism. The curriculum keeps pace with the fast-changing communications landscape in the digital age. The Journalism major also prepares students for the fields of public relations, advertising, corporate communications and the law. Students apply their skills at the campus newspaper, radio and television stations as well as at professional internships.
The George Polk School of Communications and the Roc Nation School of Music, Sports & Entertainment offer a unique program in Sports Communication & Marketing. The sports industry is a multi-billion-dollar global industry with a job market that continues to expand. The concentration prepares students for positions in sports reporting, sports information, fantasy sports, public relations and marketing for professional sports franchises. Internship possibilities include the Barclays Center, Madison Square Garden, Fox Sports, the Yes Network, CBS Sports, WFAN, and Sports Illustrated.
| Course Code | Course Title | Credits |
|---|---|---|
| JOU 200 | Journalism History | 3 |
| JOU 201 | Communications Law | 3 |
| JOU 219 | Writing for News Media | 4 |
| JOU 220 | Mass Communication in a Digital Age | 3 |
| JOU 235 | News Reporting | 3 |
| JOU 236 | Journalism Capstone | 3 |
| JOU 243 | Visual Communication | 3 |
| JOU 260 | Journalism Internship | 1 |
| JOU 215 | Digital Media & Society | 3 |
| Journalism Electives (12 credits) - Choose one focus or any 12 credits of Journalism electives: | ||
| Focus on: Arts & Culture Reporting | ||
| JOU 309 | Mass Media & Culture | 3 |
| JOU 221 | Feature Writing | 3 |
| JOU 144 | Entertainment Journalism | 3 |
| JOU 333 | Arts & Culture Reporting | 3 |
| Focus on: Multimedia Journalism | ||
| JOU 129 | Radio Journalism & Podcasting | 3 |
| JOU 130 | Television Journalism | 3 |
| JOU 339 | Multimedia Journalism | 3 |
| JOU 460 | Video Journalism I | 3 |
| Focus on: Public Relations & Social Media | ||
| JOU 318 | Media Management | 3 |
| JOU 326 | Principles of Advertising | 3 |
| JOU 345 | Introduction to Public Relations | 3 |
| JOU 322 | Social Media | 3 |
| Ancillary Requirements (3 credits) - Choose one course from the following: | ||
| JOU 411 | Photojournalism | 3 |
| MA 206 | Video Workshop I | 3 |
| MA 115 | Introduction to Photography | 3 |
| MA 218 | Digital Photo | 3 |
| MA 224 | Computer Graphics I | 3 |
| MA 125 | Digital Publishing I | 3 |
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Institutional Learning Outcome (ILO) |
Courses |
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ILO 1: Creative and Reflective Capacities (3 credits) Openness to new ideas, integrative and reflective thinking, investigation, and synthesis of existing knowledge as a way of creating, appreciating, and reflecting on original, innovative work grounded in scientific, humanistic, historical, and/or aesthetic disciplinary knowledge. |
ART 101: Introduction to Art ART 105: Introduction to Beginning Drawing ART 106: 3D Visualization and Production ART 131: Pottery and Ceramic Sculpture I CIN/FIL 109: Screenwriting II CIN 111: History of World Cinema CMA 109: Media Arts and Technology DNC 108: History of Dance ENG 167: Creativity and Nature ENG 182: Introduction to Creative Writing ENG 183: Creative Non-Fiction JOU 110: Journalism, Media and You MA 109: Media Arts and Technology MUS 101: Introduction to Musical Concepts MUS 102: Music Fundamentals MUS 110: Introduction to World Music PHI 172: Philosophy and the Mind SPE/ORC 105: Public Speaking THE 100: Introduction to Drama THE 111: The Art of Theatre THE 143: Shakespeare in Performance THE 193: Theatre Research/Performance |
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ILO 2: Historical and Intercultural Awareness (6 credits) Recognition of oneself as a member of a global community consisting of diverse cultures with unique histories and geographies. |
History HIS 100: American Civilization to 1877 HIS 101: Perspectives on Premodern World History HIS 102: Perspectives on Modern World History HIS 108: American Civilization since 1877 Intercultural Awareness ANT #: Any Anthropology Course ART 104: Introduction to Visual Arts CIN 105: The Art of Documentary ENG 115: Global Literatures ENG 132: Shakespeare ENG 158: American Literature FRE 111: Introduction to French I FRE 112: Introduction to French II GGR 102: Geography and the Global Citizen HIS 144: Topics in Asian History HIS 157: Topics in Latin American History ITL 111: Introduction to Italian I ITL 112: Introduction to Italian II MUS 103: Music in Western Civilization MUS 146: History of Hip Hop MUS 147: History of Rock Music MUS 159: History of Country Music PHI 170: Philosophies of Love and Sex POL 150: International Relations POL 161: Introduction to Comparative Politics SPA 111: Introduction to Spanish I SPA 112: Introduction to Spanish II SOC 103: Gender and Sexual Diversity SOC 135: Global Cultures SOC 165: Culture and Society SOC 103: Gender and Sexual Diversity SOC 165: Culture and Society SPE 100: Oral Communication THE 142: Modern Theatre History |
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ILO 3: Quantitative and Scientific Reasoning (7-8 credits) Competence in interpreting numerical and scientific data in order to draw conclusions, construct meaningful arguments, solve problems, and gain a better understanding of complex issues within a discipline or in everyday contexts. |
Scientific Reasoning AST 109/109A: Introductory Astronomy I AST 110/110A: Introductory Astronomy II BIO 120/120L: General Biology I BIO 124/124L: Foundations of Biology I BIO 125/125L: The Science of Sustainability BIO 126/126L: DNA and Human Life BIO 137/137L: Human Anatomy and Physiology I CHM 101/101L: Chemistry for Health Science I CHM 103/103L: Principles of Chemistry I ERS 101/101L: Weather and Climate ERS 102/102L: Planet Earth ERS 103/103L: Oceanography ERS 125/125L: Environmental Sustainability Science FSC 100/100L: Introduction to Forensic Chemistry PHY 103: University Physics I PHY 104: University Physics II PHY 120/120L: The Physical Universe PHY 127/127L: Physics for Pharmacy PHY 131/131L: General Physics I PHY 131/131L: College Physics I PHY 132/132L: General Physic II PHY 132/132L: College Physics II Quantitative Reasoning MTH #: Any Mathematics Course |
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ILO 4: Oral and Written Communication (6 credits) Knowledge and skill in exchanging informed and well-reasoned ideas in effective and meaningful ways through a range of media to promote full understanding for various purposes, among different audiences and in a variety of contexts and disciplines. |
Written Communication ENG 110: Writing I – Composition and Analysis ENG 111: Writing II – Research and Argumentation |
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ILO 5: Information and Technological Literacies (3 credits) Ability to use information and communication technologies to find, evaluate, create, and effectively and responsibly use and share that information, requiring both cognitive and technical skills. |
CGPH 126: Web Design for Everyone EDI 100: Contemporary Issues in Education ENG 148: Ideas and Themes n Literature ENG 173: Writing in the Community ENG 175: Writing in the Professions ENG 178: Writing in the Sciences HIS 107: Engaging the Past HIS 190: Research Problems in History POL 100: Research Problems in Political Science SOC 102: Social Problems SOC 148: Medical Sociology SOC 148: Sociology of Health and Illness |
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ILO 6: Critical Inquiry and Analysis (3 credits) Reflective assessment and critique of evidence, applying theory, and practicing discernment in the analysis of existing ideas and in the production of new knowledge across a broad array of fields or disciplines. |
ENG 103: Grammar and the Structure of English ENG 112: World Literatures I ENG 113: World Literatures II ENG 140: Introduction to Literature ENG 180: Literary Genres FRE 100: French Cinema GGR 101: The Geography of Sustainable Development HIS 104: Topics in American History HIS 120: Topics in Medieval History HIS 164: History of Gender and Sexuality HIS 167: History of Science and Technology PHI 100: Beginning Philosophy PHI 163: Philosophy of Art PHI 179: Social and Political Philosophy POL 147: Political Psychology POL 156: Diplomacy and Negotiation PSY 103: General Psychology PSY 111: Psychological Perspectives on Teaching and Learning SOC 100: Introduction to Sociology SOC 112: Gender, Race and Ethnicity SOC 126: Sociology of Gender SOC 161: Sociology of Sport |
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ILO 7: Ethical Reasoning and Civic Engagement (3 credits) Evaluation of ethical issues in conduct and thinking, development of ethical self-awareness, consideration of various perspectives, and responsible and humane engagement in local and global communities. |
ART 177: High Impact Art CIN/FIL 103: Major Forces in the Cinema ECO 101: Microeconomics ECO 102: Macroeconomics ENG 150: Empathy and Literature HIS 116: History of Race and Society HIS 158: History of Politics and Power PHI 105: Bioethics PHI 113: Philosophy and Film PHY 178: Ethics and Society POL 101: Introduction to Political Science POL 102: Introduction to American Politics POL 123: Political Parties and Public Opinion SOC 108: Sociology of Youth SOC 109: Social Movements and Change SOC 110: Human Rights and Social Justice SOC 119: Sociology of the Family SOC 122: American Social Problems/Global Context SPA 105: The Hispanic World |
JOU 110 Journalism, Social Media & You
Examines a wide range of news shared through social media and other sources with attention to the political, economic, democratic, and satirical motives of diverse media creators. Explains and compares the role of new technologies and the proliferation of fake news, propaganda, hoaxes, rumors, and advertising on the Internet. Explores and compares principles and practices of credible journalism, such as objectivity and balance. Examines the role of algorithms in societal changes and their impact on publishing. Students develop news-literacy skills and learn to evaluate and curate their social-media newsfeeds. Satisfies the Arts core requirement.
Credits: 3
Every Fall and Spring
JOU 147 Sports Information and Public Relations
This course explores the techniques of sports publicity, promotion, and marketing for both amateur and professional athletics. Students learn to produce sports statistics, press releases, press kits, and marketing strategies for print, digital, and broadcast media.
Pre-requisite: SPM 201
Credits: 3
Every Fall
JOU 151 Content Creation in Sports and Entertainment
This course addresses all aspects of sports writing and reporting, including deadline coverage, game description, feature stories, column writing, and fantasy sports. Students compare print, digital, and broadcast sports coverage to evaluate trends and effectiveness. Students develop skills in crafting leads, reporting ethically, writing clearly, researching, cultivating sources, and conducting interviews. Guest speakers working in sports journalism are an integral part of the class.
Prerequisites: JOU 219, JOU 235
Prerequisite: SCM 249
Credits: 3
Every Spring
JOU 200 History of the Press
Provides an overview of the development of print journalism in the U.S., especially the response of newspapers and magazines to changes in social conditions and communication technologies. Examines the role of the press from the American Revolution to the present, with special attention to coverage of military conflict in the Spanish-American War, two World Wars, Vietnam, The Gulf War, Iraq and Afghanistan. Scrutinizes a wide range of mainstream and dissident publications. Also explores the growing importance of news aggregators, bloggers, and social news-feeds.
Credits: 3
Alternate Fall
JOU 201 Communications Law
Reviews debates over the First Amendment and the protection it affords the press and other mass-media institutions. Examines concepts and landmark cases in such areas as defamation, copyright, privacy, obscenity, protection of news sources, secrecy in government, regulation of advertising, broadcasting, and anti-trust law. Emphasizes how social and technological changes require us to reconsider First Amendment protections. Gives special attention to legal problems posed by communication technologies such as cable television, communication satellites, computers, and the Internet.
Credits: 3
Alternate Spring
JOU 219 Writing for News Media
Explores the creation of journalistic stories for diverse audiences. Students learn to develop story ideas, gather information, write engaging leads, integrate visual elements, proofread copy, revise their work, and think like an editor. They examine model news stories to assess the effectiveness of content, organization, form, and style. Students practice applying professional standards such as Associated Press style to their writing.
Requisites: English 16 or Department Permission
Credits: 4
Every Fall and Spring
JOU 220 Mass Communication in a Digital Age
Surveys the landscape of mass communication industries including newspapers, magazines, books, movies, music, radio, TV and the Internet. Examines the roles of mass media and strategic communications in American culture during this digital age, the evolution of new communication technologies and their impact on daily life and society. Examines the democratic functions of journalism and First Amendment issues, the economics of media, and the persuasive uses of mass communication in politics, advertising, and public relations. Introduces students to mass-communication theories, critical approaches, media-effects research, and free-speech issues.
Credits: 3
Every Fall and Spring
JOU 221 Feature and Blog Writing
Students learn to write and research feature articles for magazines, blogs, and other print/online media. They practice developing story angles, identifying sources, conducting interviews, organizing materials, and revising their work. Emphasizes techniques for capturing reader interest and making subjects come alive. Students learn to analyze editorial formulas, conduct readership research, tailor stories to particular publications, and pitch story ideas.
Pre-requisite of JOU 219 or permission of Department.
Credits: 3
Alternate Fall
JOU 235 News Reporting
Develops fundamental skills of news gathering, analysis, interviewing, and research. Students learn to cover a variety of news beats and write breaking news stories for print and online publications. Introduces students to investigative reporting techniques. They gain insight to professional journalism by talking with guest speakers and covering stories outside the classroom.
Pre-requisite of JOU 219 / ENG 126 or permission of the Department
Credits: 3
Alternate Fall
JOU 236 Journalism Capstone
Students advance their reporting skills through preparation of longer, more complex stories that provide interpretation and analysis. They explore real-world newsroom problems, investigative journalism, and reporting practices for different media platforms. The class enguages in field work to produce off-campus stories, in addition to on-campus assignments.
Pre-requisite of JOU 235 or permission of Department.
Credits: 3
Alternate Spring
JOU 243 Visual Communication
Introduces key concepts and practices of graphic communication as they relate to print and online publications: magazines, newsletters, blogs, websites, and more. Students explore and apply principles such as typography, color, balance, proportion, emphasis and unity. Class projects help students develop editing and design skills using industry-leading software to produce individual or group projects.
Credits: 3
Rotating Basis
JOU 251 Camera Phone Photo and Video
A two-day workshop designed to help students develop skills in photo and video capturing and processing with mobile devices (cellphones, iPads, tablets, etc.). Students are introduced to Lightroom 4 and open-source software editing packages. After completing this class, students will be able to use devices to produce quality images and video packages for print output and/or posting on social media and photo/video sharing sites (YouTube, Instagram, etc.).
Credits: 1
Annually
JOU 260 Journalism Internship
Provides academic credit to journalism majors who engage in off-campus internships and on-the-job projects under the supervision of the department. Students submit reports about their experiences as interns and provide evaluations from their on-site supervisors. May be taken up to four times. Pass/Fail only.
Credits: 1
Every Fall, Spring and Summer
JOU 303 Public Opinion and Advocacy Journalism
Examines the formation, measurement and effects of public opinion relating to mass communication and other forms of collective behavior. Surveys different forms of research methodology. Examines points of view in mainstream and alternative media, public access to mass and interactive media, and techniques of persuasion and propaganda.
Credits: 3
On Demand
JOU 307 International Newsgathering Systems
Examines the concepts, development and practices of both the foreign press and international communications. Topics include: consideration of various structures and their roles in the press systems of developing countries; history of media in authoritarian systems; existing techniques of control; political, economic, legal and cultural barriers that inhibit freedom of expression and dissemination of information; and, review of communication channels and interactive media that open or restrict the information flow in the global telecommunications grid.
Credits: 3
On Occasion
JOU 309 Mass Media and Culture
Examines how mass media portray and are influenced by popular and folk cultures. Surveys historical, theoretical, and empirical data concerning the relationships between media and artifacts of mass culture. Looks at cultural manifestations such as supermarket tabloids, tabloid television, and blogs that cater to sensationalism. Also considers rumor cycles to examine how mass media and social media both initiate and circulate the expressions of various publics.
Credits: 3
On Occasion
JOU 318 Media Management
Concentrates on the business structure and management of media organizations from large to small, with special attention to career opportunities in global and local media firms. Focuses on new management concepts and solutions to the complex problems facing media organizations today. Addresses specific issues such as administrative services, start-ups, management planning systems, marketing strategy, and collective bargaining.
Credits: 3
On Occasion
JOU 322 Social Media in Theory and Practice
Examines best practices in social networking from the perspective of writers, journalists, media professionals, and other communicators. Students learn to write, edit, and research for blogs and news-feeds, gaining familiarity with current platforms. Requires active collaboration in online discussions and digital projects, in addition to class meetings.
Cross-Listings: JOU 322, MA 322, SPE 322
Credits: 3
Rotating Basis
JOU 326 Principles of Advertising
An introduction to advertising with emphasis on effective creative strategies. Students gain insight into all phases of the business including print, Web, radio, television, agency operations, and research.
Cross-Listings: JOU 326, MA 326
Credits: 3
On Occasion
JOU 332 75th Anniversary Polk Award Winners
This course will introduce students to the work and writings of recent Polk Award winners, and examine the life and legacy of George Polk as well as the legacy and importance of his namesake awards.
Credits: 3
On Occasion
JOU 333 Arts & Culture Reporting
Students develop reporting, writing, and critical thinking skills essential to covering art, music, film, and other cultural industries. They will develop their personal voices as writers and their understanding of magazine and web publishing industries. The course also addresses the political implications of arts and culture, focusing on creators and audiences in New York City generally and Brooklyn specifically.
Credits: 3
Every Spring
JOU 339 Multimedia Journalism
Students plan and execute multimedia journalism projects that incorporate photos, audio and videos elements. They develop skills in writing and storytelling across platforms, designing multimedia packages and creating information graphics. They colloborate on team reporting projects and improve user experience with effective content management, navigation and interactivity.
Credits: 3
On Occasion
JOU 345 Introduction to Public Relations and Strategic Communication
Introduces principles and practices of public relations, with attention to its historical development, trends, and socio-cultural impact. Familiarizes students with PR goals, theories, ethics, research, planning, and strategies. Explores PR issues across a range of organizations, including corporations, government agencies, healthcare, education, and nonprofit groups. Offers a foundation in strategic communication for students who aspire to managerial careers.
Credits: 3
On Demand
JOU 396 Honors Study
Gives outstanding students an opportunity to pursue independent work in their major under the guidance of a faculty member. No regular class meetings. To be eligible, students must have upper-junior or senior status, a cumulative GPA of 3.0, a 3.25 GPA in their major, and permission of the Department Chair and the Dean. A maximum of six credits of Honors Study is allowed.
Credits: 3
Every Fall and Spring
JOU 397 Independent Study
Students conduct research on mass-media topics or perform intensive professional internships under the supervision of a Journalism faculty member.
Prerequisite: Permission of the Department Chair and the Dean.
Credits: 3
Every Fall and Spring
JOU 398 Independent Study
Students conduct research on mass-media topics or perform intensive professional internships under the supervision of a Journalism faculty member.
Prerequisite: Permission of the Department Chair and Dean.
Credits: 3
Every Fall and Spring
JOU 411 Photojournalism
A production-based course exploring the uses of digital photography. Topics include photo essays, photo documentaries, ethical uses of images in mass media, and the human condition in photography. Students complete weekly photographic and written narative assignments, and a final documentary project. Students will review the photographic entries submitted for the George Polk Investigative Journalism Award.
Pre-requisite of MA 115/ART 115 is required or permission of the department
Credits: 3
On Demand
JOU 457 Creative Aspects of Copywriting
Introduces copywriting techniques for print media, Web, radio, and television as well as the creation of complete promotion packages for direct marketing. Students develop practical skills by creating advertising letters, brochures, commercials, and other materials.
Pre-requisite of JOU219/ENG 126 or MA250 is required, or permission of the Department.
Cross-Listings: JOU 457, MA 457
Credits: 3
On Occasion
JOU 460 Video Journalism I
An introductory course that trains students to work as video journalists, integrating TV production with news-writing skills. Using a digital camcorder and non-linear editing equipment, students learn the technical and aesthetic aspects of news shooting while applying journalism principles in the field. The pre-requisite JOU 219 / ENG 126 or MA 250 is required.
Credits: 3
Every Fall
JOU 461 Campus News Media Internship
Journalism majors work as editors/managers on Seawanhaka and other campus news media with emphasis on advancing their portfolios and leadership skills. Permission of the Department Chair and supervising faculty member are required. The pre-requisite of JOU 219 / ENG 126 is required and permission of the Department Chair.
Credits: 3
Every Fall
JOU 462 Campus News Media Internship
Journalism majors work as editors/managers on Seawanhaka and other campus news media with emphasis on advancing their portfolios and leadership skills. Permission of the Department Chair and supervising faculty member are required. The pre-requisite of JOU 219 / ENG 126 is required and permission of the Department Chair.
Credits: 3
Every Spring