The Roc Nation’s School of Music, Sports & Entertainment’s innovative B.A. in Sports Communication & Marketing is the first of it’s kind in the New York metro area. The program prepares students for careers in a dynamic and growing spectrum of sports media. As the $500 billion sports industry continues to grow, there will be increased demand for professionals with business and communications training.
Drawing on years of industry experience, LIU’s faculty experts will create a dynamic course of study through experiential learning and access to world-renowned sports industry professionals.
Students will gain practical experience in sports writing and reporting; promotion of sports teams, events and products; performing as a play-by-play announcer or program host; and production of sports content for traditional, online and social media. Students will also have the opportunity to engage with LIU’s robust alumni network, which includes notable sports reporters, publicists and experts in New York City and beyond. Graduates of the program will be ready for careers in sports broadcasting, sports management, or sports information.
LIU Brooklyn’s location in the heart of Downtown Brooklyn provides students with ample access to and opportunities with sports franchises — Barclays Center, home of the Brooklyn Nets, is just 1/2- mile from campus.
Sociology of Sport
Introduction to Mass Communication
News Reporting I
Sports Information and Public Relations
Sports Writing and Reporting
Fundementals of Marketing
Introduction to Sport Management
Social Media Theory and Practice
Video Journalism I
Social History of Sports
Covering High Profile Athletes: Challenges and Pitfalls
The Globalization of Sports: Origins and Prospects