Bachelor of Arts

Sports Communication & Marketing

The Roc Nation’s School of Music, Sports & Entertainment’s innovative B.A. in Sports Communication & Marketing is the first of it’s kind in the New York metro area. The program prepares students for careers in a dynamic and growing spectrum of sports media. As the $500 billion sports industry continues to grow, there will be increased demand for professionals with business and communications training.

Drawing on years of industry experience, LIU’s faculty experts will create a dynamic course of study through experiential learning and access to world-renowned sports industry professionals.

Students will gain practical experience in sports writing and reporting; promotion of sports teams, events and products; performing as a play-by-play announcer or program host; and production of sports content for traditional, online and social media. Students will also have the opportunity to engage with LIU’s robust alumni network, which includes notable sports reporters, publicists and experts in New York City and beyond. Graduates of the program will be ready for careers in sports broadcasting, sports management, or sports information.

LIU Brooklyn’s location in the heart of Downtown Brooklyn provides students with ample access to and opportunities with sports franchises — Barclays Center, home of the Brooklyn Nets, is just 1/2- mile from campus.


Course # Course Name
Major Requirements
MANT/SOC 161 Sociology of Sport
JOU 119: News Writing
JOU 120 Introduction to Mass Communication
JOU 135 News Reporting I
JOU 147 Sports Information and Public Relations
JOU 151 Sports Writing and Reporting
JOU 160 Journalism Internship
MKT 201 Fundementals of Marketing
MKT 344 Sports Marketing
SPM 176 Introduction to Sport Management
Journalism Electives
JOU 111 Photojournalism
JOU 130 Television Journalism
JOU 141 Online Journalism
JOU 143 Communication
JOU 222 Social Media Theory and Practice
JOU 1561 Video Journalism I
Sports Electives
HIS 175 Social History of Sports
JOU 192 Covering High Profile Athletes: Challenges and Pitfalls
JOU 204 The Globalization of Sports: Origins and Prospects
SPM 186 Sport Facilities Management
SPM 191 Leadership in Sport Management
SPM 200 Sports Law
SPM 202 Strategic Sport Communication
SPM 216: Selling & Communication for Sports

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