SCHOOL OF ENTREPRENEURSHIP AND INNOVATION

BS Sports Management

New York City is home to one of the largest and most iconic sports markets in the world. Sports Management students will earn their degree while studying in the $500 billion sports industry market.

The Sports Management program trains students in all aspects of sports management and places them at the doorstep of the most successful and lucrative businesses in the sports world. Students will study a variety of disciplines, including business, marketing, communications and management, and will gain industry specific skills, such as representation, administration, branding, event planning, and public relations.

Students will have the opportunity to gain exceptional career experience before graduating through premier internship opportunities and access to the University’s global alumni network. Shark Nation is well represented in the sports world, and LIU alumni have risen to the heights of the sports industry.

QUALITIES THAT SET OUR PROGRAM APART:

  • Students will work with an elite faculty who are at the top of their professions. LIU’s Sports Management program is led by two-time Super Bowl Champion and former Giant’s player Perry Williams.
  • Students will learn from an exciting roster of visiting guests, from executives at leading talent agencies and professional leagues to network television producers and team radio broadcasters.

Program Curriculum

Course # Course Name Credits
Required Sports Management Courses
(42 Credits)
ACC 211 Accounting Principles I
3
FIN 211
Principles of Finance I  3
MAN 211 Principles of Management
3
MKT 211 Marketing Principles and Practices 
MAN 216 Business Communication 
ENT 201
Foundations of Entrepreneurship
MAN 231 Negotiation Strategy 3
SPM 240 Introduction to Sports Management 3
SPM 241 Facility Management
SPM 242 Sports Marketing 3
SPM 243  The Economics of Sports 3
SPM 244 Sports Law 3
SPM 245 Internship in Sports Management 3
SPM 246 Psychology of Sports 3
Liberal Arts and Sciences Electives 
(28-29 Credits)
Co-Related Required Courses (which can be included in core or electives).
CACJ 39 Sports Crimes 3
HE 205 Substance Abuse 3
NTR 213 Nutrition 3
ORC 105 Public Speaking 3
PHI 178 Ethics and Society 3

Institutional Learning Outcome (ILO)

Courses

ILO 1: Creative and Reflective Capacities

 (3 credits)

Openness to new ideas, integrative and reflective thinking, investigation, and synthesis of existing knowledge as a way of creating, appreciating, and reflecting on original, innovative work grounded in scientific, humanistic, historical, and/or aesthetic disciplinary knowledge.

ART 101: Introduction to Art

ART 105: Introduction to Beginning Drawing

ART 106: 3D Visualization and Production

ART 131: Pottery and Ceramic Sculpture I

CIN/FIL 109: Screenwriting II

CIN 111: History of World Cinema

CMA 109: Media Arts and Technology

DNC 108: History of Dance

ENG 167: Creativity and Nature

ENG 182: Introduction to Creative Writing

ENG 183: Creative Non-Fiction

JOU 110: Journalism, Media and You

MA 109: Media Arts and Technology

MUS 101: Introduction to Musical Concepts

MUS 102: Music Fundamentals

MUS 110: Introduction to World Music

PHI 172: Philosophy and the Mind

SPE/ORC 105: Public Speaking

THE 100: Introduction to Drama

THE 111: The Art of Theatre

THE 143: Shakespeare in Performance

THE 193: Theatre Research/Performance

ILO 2: Historical and Intercultural Awareness (6 credits)

Recognition of oneself as a member of a global community consisting of diverse cultures with unique histories and geographies.

History

HIS 100: American Civilization to 1877

HIS 101: Perspectives on Premodern World History

HIS 102: Perspectives on Modern World History

HIS 108: American Civilization since 1877

Intercultural Awareness

ANT #: Any Anthropology Course

ART 104: Introduction to Visual Arts

CIN 105: The Art of Documentary

ENG 115: Global Literatures

ENG 132: Shakespeare

ENG 158: American Literature

FRE 111: Introduction to French I

FRE 112: Introduction to French II

GGR 102: Geography and the Global Citizen

HIS 144: Topics in Asian History

HIS 157: Topics in Latin American History

ITL 111: Introduction to Italian I

ITL 112: Introduction to Italian II

MUS 103: Music in Western Civilization

MUS 146: History of Hip Hop

MUS 147: History of Rock Music

MUS 159: History of Country Music

PHI 170: Philosophies of Love and Sex

POL 150: International Relations

POL 161: Introduction to Comparative Politics

SPA 111: Introduction to Spanish I

SPA 112: Introduction to Spanish II

SOC 103: Gender and Sexual Diversity

SOC 135: Global Cultures

SOC 165: Culture and Society

SOC 103: Gender and Sexual Diversity

SOC 165: Culture and Society

SPE 100: Oral Communication

THE 142: Modern Theatre History

ILO 3: Quantitative and Scientific Reasoning (7-8 credits)

Competence in interpreting numerical and scientific data in order to draw conclusions, construct meaningful arguments, solve problems, and gain a better understanding of complex issues within a discipline or in everyday contexts.

Scientific Reasoning

AST 109/109A: Introductory Astronomy I

AST 110/110A: Introductory Astronomy II

BIO 120/120L: General Biology I

BIO 124/124L: Foundations of Biology I

BIO 125/125L: The Science of Sustainability

BIO 126/126L: DNA and Human Life

BIO 137/137L: Human Anatomy and Physiology I

CHM 101/101L: Chemistry for Health Science I

CHM 103/103L: Principles of Chemistry I

ERS 101/101L: Weather and Climate

ERS 102/102L: Planet Earth

ERS 103/103L: Oceanography

ERS 125/125L: Environmental Sustainability Science

FSC 100/100L: Introduction to Forensic Chemistry

PHY 103: University Physics I

PHY 104: University Physics II

PHY 120/120L: The Physical Universe

PHY 127/127L: Physics for Pharmacy

PHY 131/131L: General Physics I

PHY 131/131L: College Physics I

PHY 132/132L: General Physic II

PHY 132/132L: College Physics II

Quantitative Reasoning

MTH #: Any Mathematics Course

ILO 4:

Oral and Written Communication

(6 credits)

Knowledge and skill in exchanging informed and well-reasoned ideas in effective and meaningful ways through a range of media to promote full understanding for various purposes, among different audiences and in a variety of contexts and disciplines.  

Written Communication

ENG 110: Writing I – Composition and Analysis

ENG 111: Writing II – Research and Argumentation

ILO 5: Information and Technological Literacies

 (3 credits)

Ability to use information and communication technologies to find, evaluate, create, and effectively and responsibly use and share that information, requiring both cognitive and technical skills.

CGPH 126: Web Design for Everyone

EDI 100: Contemporary Issues in Education

ENG 148: Ideas and Themes n Literature

ENG 173: Writing in the Community

ENG 175: Writing in the Professions

ENG 178: Writing in the Sciences

HIS 107: Engaging the Past

HIS 190: Research Problems in History

POL 100: Research Problems in Political Science

SOC 102: Social Problems

SOC 148: Medical Sociology

SOC 148: Sociology of Health and Illness

ILO 6: Critical Inquiry and Analysis 

(3 credits)

Reflective assessment and critique of evidence, applying theory, and practicing discernment in the analysis of existing ideas and in the production of new knowledge across a broad array of fields or disciplines.

ENG 103: Grammar and the Structure of English

ENG 112: World Literatures I

ENG 113: World Literatures II

ENG 140: Introduction to Literature

ENG 180: Literary Genres

FRE 100: French Cinema

GGR 101: The Geography of Sustainable Development

HIS 104: Topics in American History

HIS 120: Topics in Medieval History

HIS 164: History of Gender and Sexuality

HIS 167: History of Science and Technology

PHI 100: Beginning Philosophy

PHI 163: Philosophy of Art

PHI 179: Social and Political Philosophy

POL 147: Political Psychology

POL 156: Diplomacy and Negotiation

PSY 103: General Psychology

PSY 111: Psychological Perspectives on Teaching and Learning

SOC 100: Introduction to Sociology

SOC 112: Gender, Race and Ethnicity

SOC 126: Sociology of Gender

SOC 161: Sociology of Sport

ILO 7: Ethical Reasoning and Civic Engagement (3 credits)

Evaluation of ethical issues in conduct and thinking, development of ethical self-awareness, consideration of various perspectives, and responsible and humane engagement in local and global communities.

ART 177: High Impact Art

CIN/FIL 103: Major Forces in the Cinema

ECO 101: Microeconomics

ECO 102: Macroeconomics

ENG 150: Empathy and Literature

HIS 116: History of Race and Society

HIS 158: History of Politics and Power

PHI 105: Bioethics

PHI 113: Philosophy and Film

PHY 178: Ethics and Society

POL 101: Introduction to Political Science

POL 102: Introduction to American Politics

POL 123: Political Parties and Public Opinion

SOC 108: Sociology of Youth

SOC 109: Social Movements and Change

SOC 110: Human Rights and Social Justice

SOC 119: Sociology of the Family

SOC 122: American Social Problems/Global Context

SPA 105: The Hispanic World

Courses

ACC 211 Accounting Principles I

This course presents an introduction to fundamental financial accounting principles, concentrating on identifying, recording, and communicating the economic events of a business organization. This course studies the theory and practice of accounting. Topics covered during the semester include the balance sheet, income statement, and principles required to understand financial accounting systems. 

Credits: 3
Every Semester



CACJ 339 Sports Crime

This course is a survey of violence and other deviance in sports and how they relate to society and criminal law. Special attention is given to the reduction of violence in sports as well as its defense. Hockey, baseball, football, soccer, basketball, boxing and horse racing are all discussed with respect to violence, drugs and gambling.

Credits: 3
On Occasion



ENT 201 Foundations of Entrepreneurship

Introduction to the fundamentals of Entrepreneurship helps students gain an understanding of the business principles necessary to start and operate a business. Students will develop an awareness of the opportunities for new venture formation and develop the planning skills needed to open a new technology-based enterprise. Students will explore the traits and characteristics of successful entrepreneurs and, gain an awareness of knowledge needed in research, planning, operations, and regulations impacting investment readiness. They will learn strategies of business in management and marketing and the economic role of the entrepreneur in the market system. The course will cover all aspects of entrepreneurship and enterprise formation. By the end of the class students should be ready to start their own business from the ground up.     

Credits: 3
Every Spring



FIN 211 Principles of Finance I

This course provides basic principles by which the modern corporation manages its assets, controls its liabilities and raises new capital. Topics covered include the mathematics of finance, valuation and rates of return on securities, financial statement analysis, forecasting, planning and budgeting, working capital management, introduction to capital budgeting techniques, and cost of capital considerations.  Prerequisite or Co-requisite of ACC 11 is required or permission of Chair.

Credits: 3
Every Semester


HE 205 Substance Abuse*

This course is an examination of the uses of prescription, over-the-counter and consciousness altering drugs in contemporary America. Emphasis is placed on making improved health-related decisions when confronted by substance use. A non-judgmental approach is used to encourage students to discuss their experiences, attitudes and values related to drug usage. *May be taken and recognized as Liberal Arts credit.

Credits: 3
Every Fall and Spring



MAN 211 Principles of Management

This course introduces the student to management history, concepts, theories and practices. The managerial functions of planning, organizing, leading and controlling are examined.

Credits: 3
Every Semester


MAN 216 Business Communication

This course is designed to improve effective business communication with emphasis on individual and interpersonal skills building. Topics include, but are not limited to, determining appropriate style and tone in various types of written business communications; strengthening verbal effectiveness through the use of presentations and graphics; and learning to interpret and use non-verbal communication for greater impact. This course addresses the unique communication challenges that arise as a result of diversity, globalization and the pervasiveness of technology. Prerequisites: FIN 11, MAN 11, MAN18, MAN 11. Junior status.

Credits: 3
Every Fall, Spring and Summer


MAN 231 Negotiation Strategy

This course allows students to develop the ability to convey important points of view, by analyzing complex bargaining positions while applying the totality of intuition and learning gained through their educational and life experience. The delivery of this class is experiential. Students build advanced interpersonal, communication, presentation, and constructive conflict resolution skills through the use of business-specific, knowledge-intensive exercises and role-plays. The course is highly beneficial to students in the management major and is a very strong elective for personal development that can complement any major.

Credits: 3
Every Fall and Spring


MKT 211 Marketing Principles and Practices

This is the core-marketing course for the LIU Undergraduate Program and it also appeals to non-business-majors who are interested in marketing. The aim of the course is to provide a rigorous and comprehensive introduction to contemporary marketing practice. The participants learn how to analyze complex business situations, identify underlying problems and decide on courses of actions with the help of the modern marketing management techniques. The students learn the concepts and terminology of modern marketing management during lectures, cases and class discussions. Application of the marketing management concepts becomes the focus for the term project.

Credits: 3
Every Fall and Spring


NTR 213 Nutrition

In this course, students learn about the role of nutrition in improving health and applying these ideas to developing healthy eating patterns. They will understand how food choices and physical activity contribute to total well-being. 

Credits: 3
Every Fall and Spring


ORC 105 Public Speaking

This course builds student confidence and skills in speaking in various face-to-face settings. Principles of speech composition and public address with emphasis on effective speaking and fundamentals of voice and diction are covered in this course. Students prepare and deliver short speeches to their peers on various assigned topics for critical analysis and feedback.
Credits: 3
Every Semester



PHI 178 Ethics and Society

What does it mean to be a good person? What are our ethical obligations to other individuals and to society as a whole? Is there such a thing as moral truth, or is morality "relative" to individuals or societies? This course is an introduction to ethics, the branch of philosophy that addresses such questions.

Credits: 3
On Occasion


SPM 240 Introduction to Sports Management

This course focuses on the basic philosophy, function, and principles of sports at all levels. Students will be exposed to the various career options plus their attendant roles and responsibilities.

Credits: 3
Every Fall and Spring


SPM 241 Facility Management

This course will focus on planning, designing and financing of athletics facilities. In addition attention is accorded to the primary goals and objectives of facility managers.

Credits: 3
Every Fall


SPM 242 Sports Marketing

This course focuses on the process of designing and implementing activities for the promotion and distribution of a sport product to a consumer. The principal steps in developing a marketing plan are outlined. 
Credits: 3
Every Spring


SPM 243 The Economics of Sports

This course will analyze contemporary sports using an economic approach. Issues such as the remuneration of professional athletes, the impact of competitive balance on team profits, the dichotomy and possible exploitation of student-athletes, and the pricing of television rights are subjected to economic analysis. Antitrust legislation and public financing of facilities are also critically examined. Cross listed with ECO 338. 

Credits: 3
Every Fall and Spring


SPM 244 Sports Law

This course will provide the student with a concentrated foundation for understanding the law and its relationship to organized athletics and sports management. Specific topics that will be highlighted include the impact of antitrust laws, personal service contracts, labor law, injury and liability, gender equity and sexual harassment. An examination of the role of legal services within the realm of sports organizations will be covered.

Credits: 3
Every Spring


SPM 245 Internship in Sports Management

In this course, internships will serve as a planned program of research observation, study and participation in any variety of field settings pertaining to the area of sports management at the college professional level or in recreation advertising, marketing, facilities management, manufacturing, and the like. This experience will enrich and inform classroom study via hands-on practical experience. Internships will by arranged by the student and approval must be obtained from the Director prior to commencement of the internship. A faculty advisor will be appointed to oversee the internship experience.

Credits: 3
Every Fall and Spring


SPM 246 Psychology of Sports

An introduction to the psychological factors that are important for athletic and team functioning in sports. Students will explore key theories and research across a range of psychological topics relevant to athletes and teams, and examine relationships between psychological factors and how they influence sports performance. Psychological factors that affect sports participation and the application to practical sports situations.

Credits: 3
Alternate Semesters


 

 

 


CONTACT

College of Management
LIUPostbiz@liu.edu