MS Sports Management
Program at a Glance:
- Online or On-Campus
- Industry-relevant internships and job placement assistance
- One-on-one guided career development and coaching
- Complete degree in one-year - full and part-time options also available
New York City is home to one of the largest and most iconic sports markets in the world. Roc Nation School Sports Management graduate students earn their master’s degree while studying in a top market within the $500 billion sports industry.
As the sport industry expands, so does the need for passionate and innovative leaders. Students in this program will:
- Study with renowned faculty members
- Learn innovative ways to approach the many responsibilities and challenges faced by professional sports teams, college athletics, and the business of sports
The rigorous curriculum, infused with experiential learning opportunities, are specifically designed to provide students with the skills necessary to be successful within the sport industry.
The master of science in sports management is structured to offer a flexible format for instruction and interaction with industry professionals and full-time faculty. Students may choose from an accelerated, standard, or flexible track to accommodate the needs of today’s professionals.
LIU's elite alumni network and proximity to world-leading sports organizations and venues sets the Roc Nation School's master of science in sports management program apart. These connections provide a range of professional opportunities for our students in the form of internships, mentorships, networking opportunities, and more.
Hybrid Learning Model
Our hybrid course model lets students complete much of their coursework online while meeting face-to-face several times each semester with an expert practitioner.
Plan of Study
| Course Number | Credits |
| Fall term | |
| SPM 610 Strategic Sports Management | 3 |
| SPM 620 Legal and Ethical Issues in Sports | 3 |
| SPM 630 Sports Operations and Facilities Management | 3 |
| SPM 640 Sports Marketing Promotions and Sales | 3 |
| Spring term | |
| SPM 650 Leadership in Sports Management | 3 |
| SPM 660 Alternative & Global Sports | 3 |
| SPM 670 eSports, Sports Betting & Fantasy Sports | 3 |
| SPM 680 Sports Finance | 3 |
| Summer term | |
| SPM 690 Sports Analytics | 3 |
| SPM 700 Capstone in Sports Management | 3 |
| Program Credit Total | 30 |
Select Course Descriptions
SPM 640 Sports Marketing Promotions and Sales
Creates the content and communication strategy necessary to generate interest and loyalty of the fan base, as well as the ability to promote ticket sales for games and events
SPM 650 Leadership in Sports Management
Addresses leader behaviors and characteristics, situational influences, the use of power, and the context of organizational structure
SPM 660 Alternative & Global Sports
Introduces students to the fundamentals of alternative and global sports management through examples such as ESPN coverage of the X-Games, snowboarding, skateboarding, extreme skiing, the Olympics, FIFA, F1 racing and rugby
SPM 670 eSports, Sports Betting & Fantasy Sports
Identifies best practices in eSports, Sports Betting & Fantasy Sports by examining case studies of the emerging eSports industry and their associated stakeholders
Access & Proximity
-
Access to Industry Leaders
Our students have access to some of the top sport industry leaders, via the Roc Nation Speaker Series. Speakers have included:
- Adam Silver: NBA Commissioner
- Bernadette McGlade: Atlantic 10 Conference Commissioner
- Adam Petrick: Global Director of Brand and Marketing, PUMA
- Don Garber: MLS Commissioner
- Michael Rubin: 76ers Owner; Executive Chairman, Fanatics
- Kim Miale: NFL Sports Agent
- Jay Brown: Co-Founder, Roc Nation
-
Access to New York Sports Teams
- Brooklyn Nets
- New York Yankees
- New York Mets
- New York Giants
- New York Jets
- New York Knicks
- New York Rangers
- New York Red Bulls
- New York City Football Club
- New York Liberty
- New Jersey / New York Gotham Football Club
- New York Islanders
- New Jersey Devils
-
Proximity to New York Sports Venues
- Barclays Center
- Yankee Stadium
- MetLife Stadium
- Madison Square Garden
- Citi Field
- UBS Arena
- Prudential Center
- Red Bull Arena
-
Collegiate Athletic Presence
With 36 NCAA Division I athletic teams, students have opportunities to work and learn right on campus
-
Access to Industry Leaders
Our students have access to some of the top sport industry leaders, via the Roc Nation Speaker Series. Speakers have included:
- Adam Silver: NBA Commissioner
- Bernadette McGlade: Atlantic 10 Conference Commissioner
- Adam Petrick: Global Director of Brand and Marketing, PUMA
- Don Garber: MLS Commissioner
- Michael Rubin: 76ers Owner; Executive Chairman, Fanatics
- Kim Miale: NFL Sports Agent
- Jay Brown: Co-Founder, Roc Nation
-
Access to New York Sports Teams
- Brooklyn Nets
- New York Yankees
- New York Mets
- New York Giants
- New York Jets
- New York Knicks
- New York Rangers
- New York Red Bulls
- New York City Football Club
- New York Liberty
- New Jersey / New York Gotham Football Club
- New York Islanders
- New Jersey Devils
-
Proximity to New York Sports Venues
- Barclays Center
- Yankee Stadium
- MetLife Stadium
- Madison Square Garden
- Citi Field
- UBS Arena
- Prudential Center
- Red Bull Arena
-
Collegiate Athletic Presence
With 36 NCAA Division I athletic teams, students have opportunities to work and learn right on campus
Career Opportunities
Your sport management degree can be used in numerous ways in this $500 Billion global industry.
- General Manager
- Athletic Coach
- Athletic Director
- Collegiate Sport Administration
- Sports Marketing Manager
- Account Executive
- Professional Sports Operations
- Public Relations Manager
- Event & Venue Management
- Sport Analytics Manager
- Sport Agent
- Sport Lawyer
© Long Island University